Synopses & Reviews
Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team.
Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
Synopsis
Explaining how make the Web design and development process, as well as the final product, more efficient and effective, a practical handbook takes users step by step through the process of creating a Web site, examines the pros and cons of emerging and current Web design trends, and covers such areas as design clarity, user profiles, contextual inquiry, usability testing, and activity-centered design. Original. (Beginner/Intermediate)
Synopsis
Belonging in the toolbox of every person charged with the design and development of Web-based software, Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
About the Author
Robert Hoekman, Jr., is a professional Interaction Designer and Usability Specialist who has worked with GoDaddy.com, Macromedia, Adobe, United Airlines, Cisco Systems, and countless others to provide superior user experiences to a wide range of audiences. In addition to his other writing credits, Robert authored the movie-based training course Flash User Experience Best Practices, the Flash design basics book Flash Out of the Box, and the seven-part InformIT.com series "Designing the Obvious."
Tech Q&A
Read the Tech Q&A with Robert Hoekman