Synopses & Reviews
Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, youll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts.
Want to determine if a new color will improve your websites overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.
- Get best practices for analyzing and applying user data when making design decisions
- Learn different approaches to data-informed design
- Understand potential pitfalls when relying on data
- Get an insiders view of how to make data-driven decisions
About the Author
Rochelle King is Global VP of Design and User Experience at Spotify where she is responsible for the teams that oversee user research and craft the product experience at Spotify. Prior to Spotify, Rochelle was VP of User Experience and Product Services at Netflix. where she managed the Design, Enhanced Content, Content Marketing and Localization teams at Netflix. Collectively, these groups were responsible for the UI, layout, meta-data (editorial and visual assets) and presentation of the Netflix service internationally across all platforms. Rochelle has over 14 years of experience working on consumer facing products.
Sean Power spends way too much time on the computer and needs to get out more. He has worked as a web systems administrator since the mid 90s, has worked with online communities for companies such as MTV Northern Europe, and helped users reduce the headaches of managing and monitoring web infrastructures through Coradiant, a web performance monitoring vendor. Prior to working at Coradiant, he was technical reviewer for the Addison-Wesley book Troubleshooting Linux Firewalls.
Sean is currently working as community gardener for Akoha, a company pioneering the industry of "social games", where he handles all things community and analytics. This puts a mile on his face, and lets him sleep well at night.
He completes his full plate by supporting the companion website to the book he wrote with Alistair Croll, Total Web Monitoring, published by O'Reilly.
In his spare time, Sean makes sure that servers stay up and curses spammers in the EFnet IRC community and occasionally updates his personal music related blog, when he's not writing web optimization articles.
You can find out more about him on LinkedIn (http://linkedin.com/in/slpower), hear him ramble away on Twitter (http://www.twitter.com/seanpower), or read about other stuff he's thinking of at the website he shares with Alistair, http://www.totalwebmonitoring.com.