Synopses & Reviews
Best-selling author, designer, and web standards evangelist Jeffrey Zeldman has revisited his classic, industry-shaking guidebook. Updated in collaboration with co-author Ethan Marcotte, this third edition covers improvements and challenges in the changing environment of standards-based design.
Written in the same engaging and witty style, making even the most complex information easy to digest, Designing with Web Standards remains your essential guide to creating sites that load faster, reach more users, and cost less to design and maintain.
- Substantially revised—packed with new ideas
- How will HTML5, CSS3, and web fonts change your work?
- Learn new strategies for selling standards
- Change what “IE6 support” means
“Occasionally (very occasionally) you come across an author who makes you think, ‘This guy is smart! And he makes me feel smarter, because now I finally understand this concept.’” — Steve Krug, author of Don’t Make Me Think and Rocket Surgery Made Easy
“A web designer without a copy of Designing with Web Standards is like a carpenter without a level. With this third edition, Zeldman continues to be the voice of clarity; explaining the complex in plain English for the rest of us.” — Dan Cederholm, author, Bulletproof Web Design and Handcrafted CSS
“Jeffrey Zeldman sits somewhere between ‘guru’ and ‘god’ in this industry—and manages to fold wisdom and wit into a tale about WHAT web standards are, HOW standards-based coding works, and WHY we should care.” — Kelly Goto, author, Web ReDesign 2.0: Workflow that Works
“Some books are meant to be read. Designing with Web Standards is even more: intended to be highlighted, dogeared, bookmarked, shared, passed around, and evangelized, it goes beyond reading to revolution.” — Liz Danzico, Chair, MFA Interaction Design, School of Visual Arts
"Jeffrey and his web standards coconspirators have made it possible for those old enemies beauty, usability, and accessibility to play nice together in any website." Louis Rosenfeld, publisher, Rosenfeld Media
"Zeldman explains complex technologies in a way that designers can not only understand, but actually get excited about. If you are serious about web design, you need this book." Hillman Curtis, author, MTIV: Process, Inspiration and Practice for the New Media Designer
You code. And code. And code. You build only to rebuild. You focus on making your site compatible with almost every browser or wireless device ever put out there. Then along comes a new device or a new browser, and you start all over again. You can get off the merry-go-round. It's time to stop living in the past and get away from the days of spaghetti code, insanely nested table layouts, tags, and other redundancies that double and triple the bandwidth of even the simplest sites. Instead, it's time for forward compatibility. Isn't it high time you started designing with Web standards? Standards aren't about leaving users behind or adhering to inflexible rules. Standards are about building sophisticated, beautiful sites that will work as well tomorrow as they do today. You can't afford to design tomorrow's sites with yesterday's piecemeal methods.
In this updated, best-selling guide that changed the face of Web design, Jeffrey teaches you to: Slash design, development, and quality assurance costs (or do great work in spite of constrained budgets), deliver superb design and sophisticated functionality without worrying about browser incompatibilities, deliver superb sites, no matter what language you use: HTML, XHTML, XML, CSS, and ECMAScript, set up your site to work as well five years from now as it does today, redesign in hours instead of days or weeks, welcome new visitors and make your content more visible to search engines, stay on the right side of accessibility laws and guidelines, support wireless and PDA users without the hassle and expense of multiple versions, improve user experience with faster load times and fewer compatibility headaches, and separate presentation from structure and behavior (facilitating advanced publishing workflows).
In this updated, bestselling guide that changed the face of Web design, Zeldman maintains that standards aren't about leaving users behind or adhering to inflexible rules. Standards are about building sophisticated, beautiful sites that will work as well tomorrow as they do today--and that's what he shows how to do.
Best-selling author, designer, and web standards evangelist Jeffrey Zeldman has updated his classic, industry-shaking guidebook. This new edition--now in full color--covers improvements in best practices and advances in the world of browsers since the first edition introduced the world to standards-based design. Written in the same engaging and witty style, making even the most complex information easy to digest, it remains an essential guide to creating sites that load faster, reach more users, and cost less to design and maintain.
Readers will learn from Jeffrey's insights as he demonstrates how web standards are driving search engine friendliness ("findability") and the Web 2.0 applications that have reinvigorated the medium and the online marketplace. Readers will discover new techniques to make CSS layouts work better across multiple browsers and ways to make web content more accessible.
Designing with Web Standards is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.
About the Author
Jeffrey Zeldman is among the best-known Web designers in the world. His personal site (www.zeldman.com) has welcomed more than than 16 million visitors and is read daily by thousands in the web design and development industry. In 1998, Zeldman co-founded The Web Standards Project (www.webstandards.org), a grassroots coalition of web designers and developers that helped end the Browser Wars by persuading Microsoft and Netscape to support the same technology in their browsers.