Synopses & Reviews
Synopsis
The only book on food product development that integrates all elements of the discipline, Developing New Food Products for a Changing Marketplace surveys marketing, technology, and packaging as well as the process and organization required for developing food products. The book is an expert balance of theory, practice, and pragmatism. It provides instruction, direction and examples of both successes and failures and how to achieve success and avoid failure. The Editors have assembled experts in each facet of food and beverage product development, delivering a unified, comprehensive, and well illustrated guide to food product development in today's dynamically changing marketplace.
Table of Contents
The United States' food industry and its imperative for new products -- Food expenditures: an overview -- "Real" changes in food spending -- Channels of distribution for the food industry -- Ethnic diversity -- The aging of the American population -- Health and foods -- Consumer preferences -- Product policy and goals -- Strategic new product development -- Strategic approaches in the food industry -- New product failure and success -- New product classification -- New product failure -- Achieving successful new product launches -- The food product development process -- Product concepts and concept testing -- Food science, technology, and engineering overview for food product development -- Development of packaging for food products -- New product organizations: high-performance team management for a changing environment -- New food products: technical development -- The politics of the new food product development decision -- Innovative new food products: technical development in the laboratory -- R&D-driven product evaluation in the early stage of development -- Shelf life of packaged foods, its measurement and prediction -- Toward the development of an integrated packaging design methodology: quality function deployment-- an introduction and example -- Innovative food packaging graphics and testing: a packaging decision can change the course of a company -- Mandatory food package labeling inhe the United States -- Launching the new product -- Public policy issues.