Synopses & Reviews
Digital rights management (DRM) is a type of server software developed to enable secure distribution - and perhaps more importantly, to disable illegal distribution - of paid content over the Web. DRM technologies are being developed as a means of protection against the online piracy of commercially marketed material, which has proliferated through the widespread use of Napster and other peer-to-peer file exchange programs.
With the flourish of these file exchange programs, content owners, creators and producers need to have a plan to distribute their content digitally and protect it at the same time—a seemingly impossible task. There are numerous books dealing with copyright, eBusiness, the Internet, privacy, security, content management, and related technical subjects. Additionally, there are several research papers, and almost daily newspaper and magazine articles dealing with digital piracy. However, there are only a few books and documents that bring these together as a basis for profitable exchange of digital content. Digital Rights Management can help content providers make money by unifying the confusing array of concepts that swirl around current presentations of DRM in newspapers and business publications.
* Learn from an award winning author and Emmy nominee
* Perfect for the non-technical decision maker, content owner or DRM implementation manager
* Details all the options from legal to technical
Digital Rights Management (DRM) is a type of server software developed to enable secure distribution--and perhaps more importantly, to disable illegal distribution--of paid content over the Web.
About the Author
Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on content management projects and digital rights management. She is the author of five books on the business of media content in the networked environment. Her book, Digital TV Over Broadband (Focal Press), received the 2001 Cable Center Book Award from the National Cable Center and Museum.
Table of Contents
Introduction; Intellectual Property; Content Marketing, Distribution, and Sales; Rights; Who Cares about Rights?; What is Digital Rights Management (DRM)?; Designing and implementing DRM; DRM-Enabled Business Models; Living with DRM; Conclusion and Questions