Synopses & Reviews
Digital Textile Design
covers everything students and practitioners of textile design will need to learn about designing and printing digitally.
Textile designers are beginning to realize the creative potential of digital textile design and are fast catching up with graphic designers who have taken to working digitally. New digital textile-printing technology is enabling designers to work with an almost unlimited palette of colors to produce work of staggering detail in relatively short timescales.
Written specifically for textile designers, Digital Textile Design provides the know-how for students andprofessionals who wish to use Adobe Photoshop and Illustrator as design tools. A series of inspirational tutorials, presented in step-by-step format, guide the reader through the process of creating designs that will be suited to both the traditional textile production process, and to the new industry of digital printing onto fabric.
Against the backdrop of the development of digital print, the book discusses how designers can access this new technique, looks at the work of those currently exploring its possibilities, and also features the craft of embellishment that is being used to offset the apparent flatness of print.
AVA Academia’s Fundamentals titles are designed to introduce students to the key elements of visual arts subjects and the ideas that underpin them. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the discipline.
The Fundamentals of Printed Textile Design is about contemporary practice in printed textile design. It provides an introduction to the creative skills, techniques and processes required by designers in order to produce a professional, creative and commercially aware portfolio. The book outlines the design process, looking at the vital roles played by drawing, color, style and content. It also looks at how to contextualise and visually communicate effectively in order to build a professional portfolio, whether with traditional design staples or via a more innovative approach.
This book outlines the process of creating designs, looking at the vital role played by drawing, color, style and content. It also analyses how to contextualise and communicate effectively in order to build a professional portfolio, whether through traditional design staples or via a more innovative approach. It examines the positions occupied by designers in the industry, and the technical and ethical considerations of which they must be aware.
About the Author
Alex Russell studied printed textiles in Manchester, and worked as a designer and teacher before becoming a full-time lecturer in Nottingham. He then set up a freelance business, working from Brussels, Amsterdam and the UK, with an international client list creating print, pattern, forecasting and illustration work for fashion and interiors.
Alex is now a senior lecturer on the Textile Design for Fashion programme at Manchester Metropolitan University and continues to practise as a freelance designer. His work features widely in books on print and pattern, and his research interests include exploring the potential of digital fabric printing and generative design.
Table of Contents
How to get the most out of this book
Chapter one: The framework
Chapter two: Answering the brief
Chapter three: Context and communication
The bigger picture
Illustration, identity and art direction
Chapter four: Style and content
Making colour work
Change and flexibility
Chapter five: Working professionally
Working for yourself
Working for an employer
Chapter six: Technical considerations
The manufacturing process
Summary and Conclusions
Resources / The Canon
Acknowledgements / Picture Credits\n