Synopses & Reviews
Standing out from the crowd
Producing website designs that stand out and get noticed is one of the web designer’s greatest challenges. Distinctive Design examines the bond between code, content, and visuals to guide you through the factors that increase your design’s visibility, usability, and beauty.
Award-winning web designer Alexander Dawson guides you through the principles that underpin beautiful, user-friendly design, with helpful hints and tricks to maximize a site’s visual performance.
Inside, you will learn:
- What makes a web design distinctive
- How to design for different devices
- How to make your content distinctive
- How design affects emotions and influences behavior
- How to design outstanding user interfaces
- How to promote user interaction
- How to ensure your site is accessible to all users
- How design is related to usability
- How to optimize your site for searches
From the fonts and colors you choose to the amount of white space you provide, the ultimate goal of any website is to effectively display your services and content. By exploring the power of influential design, Distinctive Design will show you how to strengthen your message.
Alexander Dawson is an award-winning web professional and writer with more than 10 years of industry experience. Dawson spends his days running his web consultancy firm, writing professionally about web design, and giving his free time to assist others in the field.
Please visit www.wiley.com/go/distinctivedesign to download project files and bonus material.
Producing a website design that stands out from the crowd is one of the web designer's greatest challenges. Distinctive Design examines the bond between code, content and visuals to guide you through the factors which increase your design's visibility, usability and beauty. Even the less artistically inclined can produce elegant, functional layouts that will leave your audience as admirers and your competitors feeling jealous
Distinctive Design sets itself apart by helping you avoid the trappings of stereotypes which exist in many of today's design books - such as the emphasis on graphic design. The core essence of Distinctive Design is in showcasing in very practical terms the importance of maximizing and prioritizing every design decision you make. From the fonts or colors you choose to the amount of whitespace you provide, the ability to portray your services and content is the ultimate goal of any website, and by looking at the power of influential design, you can strengthen your message with ease.
-The Distinction of Web Design-Designing for Different Devices-Understanding Information Architecture-The Principles of Information Design-Principles, Elements and Theory of Design-Emotion, Influence and Behaviour-The Influence of Sociology-Designing User-Interfaces-Promoting User-Interaction-The Foundation of User-Experience-Accessibility: How everyone is disabled -The Construct of Usability-Focusing Fields of Findability
Learn to produce a web site that stands out from the crowd
One of the web designer's greatest challenges is to create a site distinctive enough to get noticed among the millions of sites already on the web. This book examines the bond between code, content and visuals to guide you through the factors that increase your design's visibility, usability and beauty. Using this practical advice, even web designers who lack strong artistic skills can develop super sites that strengthen the message and stand out from the crowd.
- Most books focus primarily on graphic design principles; this one shows you how to maximize and prioritize every design decision to help your site achieve its primary purpose: showcasing your content and services
- Explores the bond between code, content and visuals to guide you through the factors that increase your design's visibility, usability and beauty
- Enables even artistically challenged web designers to create elegant, functional layouts that attract visitors and are user-friendly
Every web designer can benefit from this practical advice on creating an informative, attractive, easy-to-use site that gets noticed.
Table of Contents
Introducing distinctive design.
Motives and Motivation.
A Primer on Distinction.
Frequently Asked Questions.
E-Book Bonus Chapters.
Down The Rabbit Hole We Go!
Part I: Designing for the Web.
CHAPTER 1: The Distinction of Web Design.
CHAPTER 2: Designing for Different Devices.
Part II: The Art of Distinctive Documentation.
CHAPTER 3: Principles of Information Design.
CHAPTER 4: Design Concepts and Theories.
Part III: Implementing Design Theory.
CHAPTER 5: Introducing Design Psychology.
CHAPTER 6: Sculpting a User Interface.
Part IV: User-Centered Considerations.
CHAPTER 7: Promoting User Interaction.
CHAPTER 8: The Foundations of User Experience.
Part V: Designing for Ubiquitous Users.
CHAPTER 9: The Construct of Usability.
CHAPTER 10: Focusing Facets of Findability.
BONUS CHAPTER 1: Understanding Information Architecture.
BONUS CHAPTER 2: The Influence of Sociology.
BONUS CHAPTER 3: Accessibility: Removing Disability.