Synopses & Reviews
Find out which products live up to their claims and which ones are a waste of money. If you are fed up with mascaras that flake and smear; "allday" lipsticks that don't last all day; and outrageously expensive "wrinkle" creams that don't work, then this is the book for you. Paula Begoun's honest reporting and clear, concise product reviews will help you look great and save money. The cosmetics industry has been misleading consumers long enough with a copy of Don't Go To The Cosmetics Counter Without Me in hand, you will finally have the information you need to find skin care and makeup products that really work and don't cost a fortune.
"Her straight talk about what cosmetics can and can't do has penetrated the blare of magazine and advertising hype." San Francisco Chronicle
"Paula is nationally recognized as an authority on the subject of cosmetics for her objective product appraisals and her role as a consumer advocate. She takes the cosmetics companies to task for their puffedup claims and misleading information." Miami Herald
"Paula Begoun's mission is to give women objective information about what they're spending a whopping $45 billion a year on." San Diego Union Tribune
Begown's mission is to educate women on the facts that the $45 billion cosmetics industry doesn't want people to know. In her makeup and skincare bible, she deciphers ingredient lists, translates cosmetics-counter beauty babble, and evaluates the worth of virtually every product on the market. This completely revised and expanded edition includes more than 75 new product lines.