Synopses & Reviews
From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology and how they influence and inform our lives online and off.
Technology and social media have changed, enhanced, and complicated every facet of our lives — from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children.
The technology revolution is not going away. We can't hide from it or pretend that it's not changing our lives in a thousand different ways. So how do we deal? In Dot Complicated, Randi Zuckerberg shows us. Through first hand accounts of her time at Facebook and beyond, where Zuckerberg witnessed this remarkable shift, she details the opportunities and obstacles, problems and solutions, to this new online reality. In the process, she establishes rules to bring some much-needed order and clarity to our connected, complicated, and constantly changing lives online. "The Internet, social networks, and smartphones," Zuckerberg writes, "have given us amazing new tools and ways of communicating, collaborating, and living with one another. We can use new technology to understand and solve some very old challenges that individuals and communities around the world have faced since long before Facebook, or anything like it, existed."
Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece — from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech savvy.
“Randi Zuckerberg provides a valuable and much-needed guide to navigating the stormy seas of social and digital media. You couldnt ask for a better guide than Randi who has been at the front line of social media from the start.” < b=""> Charlene Li <> , Founder of Altimeter Group, and author of < i=""> New York Times <> bestseller < i=""> Open Leadership <>
“For all that current technology has done to improve and simplify our lives, it has undeniably complicated the way we communicate and relate to those around us. Randis experience and perspective provide the perfect guide to socially navigating the digital age.” < b=""> Kathleen Kennedy <> , President, Lucasfilm
“With impeccable timing, Zuckerberg discusses the hot button issues of the moment and shows us how to use technology to bring positive change to the world. Dot Complicated is a great roadmap in navigating the evolving universe of social media.” < b=""> Ron Conway <> , Silicon Valley angel investor and philanthropist, secured early stage funds for Google, Ask Jeeves, Pinterest, Square, and Twitter
“Dot Complicated is entertaining, insightful, and relevant. Randi Zuckerberg shows us how using technology and social media mindfully can help create lasting meaning in our lives.” < b=""> Jennifer Aaker <> , General Atlantic Professor of Marketing, Stanford University, and author of < i=""> The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change <>
“If you want an entertaining peek into the formative days at Facebook, start here. Randi candidly shares her personal story as an early employee, navigating the complicated space between her personal life and her public persona.” < b=""> Tina Seelig <> , Professor, Management Science and Engineering, Stanford University, and bestselling author of < i=""> What I Wish I Knew When I was 20 <> and < i=""> inGenius: A Crash Course on Creativity <>
“Randi has had a front row seat to the shift of a social culture. Dot Complicated offers insights to the way the world is changing and the tech sensibility you will need to navigate this new dynamic.” < b=""> Ashton Kutcher <>
“Randi Zuckerburg eloquently captures the art of doing it all (including disconnecting) in the digital age. Before you send one more text, you MUST read this book. Its high time to take charge of our technology devices before they take charge of us.” < b=""> Leslie Blodgett <> , Executive Chairman of Bare Escentuals and creator of bareMinerals
With Dot Complicated: Untangling Our Wired Lives
, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off.
Zuckerberg has been on the frontline of the social media movement since Facebook's early days and her following six years as a marketing executive for the company. Her part memoir, part how-to manual addresses issues of privacy, online presence, networking, etiquette, and the future of social change.
About the Author
Randi Zuckerberg is the CEO and founder of Zuckerberg Media, a tech-savvy production company, and editor-in-chief of Dot Complicated, a modern lifestyle newsletter and blog. Previously, she served as the marketing director of Facebook for six years, where she pioneered live streaming initiatives and struck groundbreaking deals with ABC and CNN. She is Emmy nominated and ranked among the "50 Digital Power Players" by the Hollywood Reporter. As a loving mom to her two-year-old son and a proud new aunt, she hopes to share this book with the children of this modern generation (and their parents!). Randi lives with her husband, Brent, and son, Asher, in Silicon Valley.