Synopses & Reviews
Synopsis
Digital transformation is no longer news--it's a necessity.
Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.
The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.
For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.
Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Synopsis
A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.
- Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.
- Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point while also using lesser known examples to keep things fresh.
- A wealth of deep knowledge brought to bear on one of our biggest business challenges: we all know that there are many books on digital transformation. Sunil lives and breathes this material and has a wide view of the landscape from his perch at HBS.
Audience: The primary audience for this book is senior executives of large companies who are navigating their companies through digital transition.
Announced first printing: 25,000
Laydown goal: 4,500