Synopses & Reviews
This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her five earlier editions of "Fashion Merchandising: An Introduction, this book covers product development, home fashions, retailing strategies, and examines how communication trends and technological advances impact fashion.
This new edition has been updated utilizing the 2000 census to analyze the impact of changing demographics on fashion. With new "Fashion Focus" and "Then and Now" features, this text provides students with a knowledge of the most current trends and technological developments influencing the entire fashion industry.
- All new "Fashion Focus" and "Then and Now" sections
- "Fashion Focus" sections highlight pertinent people, organizations, and companies
- "Then and Now" elements discuss past fashion influences in relation to today's style-setting individuals and products
- Each unit features key designers from the 1960s through present day