Synopses & Reviews
Everyone in business knows the Internet is the fastest -- and fastest-growing -- way to sell and buy just about anything. But most people don't know how to actually use this tool to their competitive advantage.
What exactly is electronic commerce? Are on-line transactions secure? How do you capture customers' sales patterns? How do you provide mass customization? Now marketers, managers, salespeople, entrepreneurs, and others can find fast answers to every pressing question and nagging concern about the world of electronic commerce.
This practical question-and-answer guide quickly and concisely explains how to: Integrate e-commerce into a business strategy
-- Understand the technology
-- Identify key opportunities for a business
-- devise an e-commerce implementation plan
-- Successfully create and market a site, and much more.
Review
“It’s an excellent resource for managers who want to get a leg up before they’re in knee deep.”
— Working Woman
Review
“The E-Commerce Question and Answer Book will not only help you get your feet wet, but will help your business make the e-splash you desire.”
---Home Office Computing
Review
“[The E-Commerce Question and Answer Book] will not only help you talk the talk, it can educate you so you really know what you’re talking about.”
— Venture Woman
Review
A good overview explained in non-techie English.”
— Teresa McUsic, nationally syndicated columnist