Synopses & Reviews
A fully updated eBay business primer from Marsha Collier, renowned eBay business expert!
Whether you're thinking about starting an eBay business or are already up and running, this step-by-step guide will lead you down the smart path to making a regular income on eBay. With solid tips from the bestselling eBay expert, this reference helps you get your eBay business off the ground and manage the basics of listing items, completing transactions, and keeping your buyers happy.
Learn the nuts and bolts — discover how you can set up your business, find and manage inventory, and run your business like a pro
Equip yourself with the tools that count — make the most of eBay's search engine, online sources of information, the PayPal system, and eBay's management tools
Start selling like a whiz — learn valuable strategies for managing and maximizing sales
Source your merchandise effortlessly — learn the ins and outs of online retailing and what it takes to buy and sell online with ease
Get the word out — find out how to set up the optimal eBay photo studio and develop and market your eBay Web site
Be the power seller you were born to be — from opening your eBay store to the nitty-gritty office set up, get your business up and running
Open the book and find:
How to navigate through eBay's buyer and seller tools
Tips on effectively using your My eBay page
Insider advice on creating listings that win bids
Sources for the merchandise that sells profitably on eBay
How top sellers use photos and HTML to improve their sales
Ideas for promoting your business both on eBay and off
Worry-free shipping strategies
Painless guidance on keeping your business legal
This edition catches up this best selling title with all the changes that have happened with eBay in the three years since the first edition published. What's not changing is the tested and solid business advice. Minibooks cover eBay Basics, Essential Tools, Selling, Sourcing, Presenting, Promoting, Storing and Shipping, Power Selling, Office and Legal.
- Targeted at both would-be and existing eBay sellers looking to generate a steady income from the site, this new edition of a bestseller is now updated to get readers caught up with all the changes that have occurred with eBay since the previous edition
- More than 40 percent revised and updated content covers the eBay interface, tools, and services, and discusses new ways to effectively find, list, and market items
One-stop shopping on the latest features of eBay and how to make the most of them
Targeted at both would-be and existing eBay sellers looking to generate a steady income from the site, this new edition of a bestseller is now updated to get readers caught up with all the changes that have occurred with eBay since the previous edition. More than 40 percent revised and updated content covers the eBay interface, tools, and services, and discusses new ways to effectively find, list, and market items.
Marsha Collier (Los Angeles, CA) is a highly respected eBay expert noted for eBay titles in the For Dummies series as well as her seminar teaching. With multiple editions of the bestselling eBay For Dummies (978-0-470-04529-9) and Starting an eBay Business For Dummies (978-0-470-14924-9) under her belt, her books have sold more than 1 million copies. She teaches at the yearly eBay Live conference and is a go-to expert on all things eBay in the media, having appeared on NBC's Today show and ABC's The View. She maintains a popular eBay help site at coolebaytools.com, a blog at mcollier.blogspot.com, and sends out an e-mail newsletter to more than 15,000 subscribers.
Want to become an eBay entrepreneur? Nobody knows more about starting an eBay business than Marsha Collier, and she’s put it all in 1-2-3 order for you in eBay Business All-in-One For Dummies, 2nd Edition
This all-in-one guide includes nine handy minibooks that cover:
- eBay Basics
- Essential Tools
- Selling Like a Pro
- Sourcing Merchandise
- Presenting Your Items
- Promoting Your Goods
- Storing and Shipping
- Power Selling
- Office and Legal
eBay PowerSeller Marsha Collier shows you how to:
- Set up your business, find and manage inventory, and run your business like a pro
- Equip yourself with the tools that count—eBay’s search engine, online sources of information, the PayPal system, and eBay’s management tools
- Source your merchandise and learn valuable strategies for managing and maximizing sales
- Set up the optimal eBay photo studio and develop and market your eBay Web site
- Learn the ins and outs of online retailing and what it takes to buy and sell online safely and easily
- Find deals on the computer equipment you need
- Promote, market, and show off your goods, all the while keeping your business legal
Before you know it, you too can be a PowerSeller! Get started today with eBay Business All-in-One For Dummies, 2nd Edition.
About the Author
Marsha Collier is a highly respected eBay expert as well as the best-selling author on all things eBay. Her books, including top sellers eBay For Dummies and Starting an eBay Business For Dummies, have sold over a million copies. She is also a highly experienced eBay seller who was one of the first eBay PowerSellers.
Table of Contents
Book I: eBay Basics.
Chapter 1: Hooking Up with Online Technology.
Chapter 2: Navigating through eBay.
Chapter 3: Signing Up and Getting Started.
Chapter 4: Understanding eBay Sales.
Chapter 5: Checking Out the Seller and Leaving Feedback.
Chapter 6: Bidding to Win.
Chapter 7: Completing the Transaction.
Chapter 8: Participating in the Community.
Book II: Essential Tools.
Chapter 1: Researching on eBay.
Chapter 2: Researching on the Web.
Chapter 3: Effi cient Communications for Better Sales.
Chapter 4: Simplifying Payment with PayPal.
Chapter 5: Using eBay’s Management Tools.
Book III: Selling Like a Pro.
Chapter 1: Be Sure Your Listings Make Cents.
Chapter 2: Understanding the Finer Points of Selling.
Chapter 3: Listing Your Items for Sale.
Chapter 4: Using eBay’s Turbo Lister.
Chapter 5: Managing Your Sales on My eBay.
Chapter 6: Using PayPal to Organize Your Sales.
Chapter 7: Checking Out Payment Alternatives.
Book IV: Sourcing Merchandise.
Chapter 1: Understanding Online Retailing.
Chapter 2: Buying Merchandise Like the Pros.
Chapter 3: Selling Other People’s Stuff.
Chapter 4: Liquidation and Drop-Shipping.
Book V: Presenting Your Items.
Chapter 1: Your eBay Photo Studio.
Chapter 2: Mastering eBay Photography.
Chapter 3: Sprucing Up Your Listings with HTML.
Chapter 4: Getting Your Photos Ready for eBay.
Chapter 5: Getting Your Photos on the Web.
Book VI: Promoting Your Goods.
Chapter 1: Developing Your Web Site.
Chapter 2: Marketing Your Web Site and eBay Store.
Chapter 3: Using PayPal to Increase Your Sales.
Book VII: Storing and Shipping.
Chapter 1: Organizing Your Merchandise and Shipping Department.
Chapter 2: Shipping without Going Postal.
Chapter 3: Insuring Your Item’s Delivery.
Book VIII: Power Selling.
Chapter 1: Upgrading to eBay’s Selling Manager.
Chapter 2: Managing Your Business with Third-Party Tools.
Chapter 3: Studying Your Statistics.
Chapter 4: Becoming a PowerSeller.
Chapter 5: Opening Your eBay Store.
Book IX: Office and Legal.
Chapter 1: Getting Legal with the State and the Feds.
Chapter 2: The Joys of Taxes and Business Reporting.
Chapter 3: Using Bookkeeping Software.
Chapter 4: Keeping Your Business Secure Online.
Chapter 5: Networking Your Office.