Synopses & Reviews
Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these businesses successful and others fail? What is the real impact the Internet is having on the business world? Knapp's Introduction to E-Commerce can help you figure out this new sector of the business world.
About the Author
Michael Chris Knapp, PhD, CPA, CMA, has been a member of the faculty of the University of Oklahoma since 1988. Professor Knapp has published extensively in both academic research journals and practitioner-oriented journals. Professor Knapp has written numerous articles for major metropolitan newspapers on a wide range of business topics, including several articles appearing in the Los Angeles Times.
Table of Contents
Module 1: The Big Issues Case 1.1 Regulating Cyberspace: Paul Revere Vs. The Corporate Raiders Case 1.2 Global E-Commerce: Competition, Conflict . . . Cooperation Case 1.3 Privacy Matters: Cookies Case 1.4 Privacy Matters: Carnivore Case 1.5 To Tax or Not To Tax Module 2: Fortunes Made Case 2.1 Yoo-hoo? Case 2.2 Citizen Case Case 2.3 The Accidental Billionaire: Pierre Omidyar, Founder of eBay Case 2.4 Abracadabra, Inc. Case 2.5 Mark Cuban: Internet Maverick Module 3: E-busts Case 3.1 PointCast, FallFast Case 3.2 Millennium Mania Case 3.3 Toby's Toys Case 3.4 Internet Bubble, Part I: Party Time Case 3.5 Internet Bubble, Part II: Burn, Baby, Burn Module 4: The Dark Side of E-Commerce Case 4.1 Free Kevin Case 4.2 Master of Their Domains Case 4.3 Debits, Credits and Dot-Coms Case 4.4 CyberEthics: Means, Ends and Mean Ends Module 5: Status Reports Case 5.1 E-Mail: The Killer App Case 5.2 To B Or Not 2B Case 5.3 Wapathy and Waplash: Welcome to the Wireless Internet Case 5.4 Online Brokers: Going for Broke on the Internet Case 5.5 Electronic Hatcheries Case 5.6 Brainiacs, Inc: The Brave New World of E-Consulting