Synopses & Reviews
Electronic Commerce is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful implementations.
About the Author
Gary Schneider is a Professor of Accounting and Information Systems at the University of San Diego. The author or co-author of 31 books on accounting, electronic commerce, and information topics. Gary has PhD in accounting systems from the University of Tennessee, and MBA in accounting from Xavier University. James T. Perry is Professor of Management Information Systems at the University of San Diego, School of Business. He is the author of over sixty-five textbooks and trade books. He holds a Ph.D. in computer science from the Pennsylvania State University and a B.S. in mathematics from Purdue University.
Table of Contents
Chapter 1. Introduction to Electronic Commerce Chapter 2. Infrastructure for Electronic Commerce Chapter 3. Web-Based Tools for Electronic Commerce Chapter 4. Electronic Commerce Software Chapter 5. Security Threats to Electronic Commerce Chapter 6. Implementing Security for Electronic Commerce Chapter 7. Electronic Payment Systems Chapter 8. Strategies for Marketing, Sales, and Promotion Chapter 9. Strategies for Purchasing and Support Activities: From Electronic Data Interchange to Electronic Commerce Chapter 10. Strategies for Web Auctions, Virtual Communities, And Web Portals Chapter 11. The Environment of Electronic Commerce: International, Legal, Ethics, and Tax Issues Chapter 12. Planning for Electronic Business: Resource and Implementation Issues