Synopses & Reviews
You can take a product to market, but can you make it sell? This module takes readers from first steps to leading-edge marketing, using real-world examples of how the 4P's are successfully applied globally today, and offers incisive thought on the hottest marketing topics, from reputation management to branding, in the online and offline economy.
ExpressExec is a unique 12 modular resource of current business practice. Each module contains 10 individual titles that combined cover all the key aspects of business practice globally today.
Written by leading experts in their field and commissioned specifically for ExpressExec the knowledge imparted provides an executive with the tools and skills to increase their contribution to an organisation. Each title gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
The 10 books in the ExpressExec Marketing module are:
- Marketing Express
- Global Marketing
- E-Marketing
- Customer Relationship Management
- Reputation Management
- Sales Promotion
- Channel Management
- Branding
- Market Research
- Sales Management
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Synopsis
Fast track route to mastering all aspects of e-marketing
Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads
Examples and lessons from some of the world's most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Synopsis
Fast track route to mastering all aspects of e-marketing
Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads
Examples and lessons from some of the world's most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
About the Author
STEVE SHIPSIDE has been writing and broadcasting about technology, marketing and business since 1990. He has written for Wired, Revolution, Internet magazine, MacUser, Business 2.0, Campaign, Ads International, The Guardian and The Telegraph
Table of Contents
Introduction to E-Marketing
What is E-Marketing?
The Evolution of E-Marketing
The E-Dimension
The Global Dimension
The State of the Art
E-Marketing in Practice: Success Stories
Key Concepts and Thinkers
Resources
Ten Steps to making E-Marketing Work