Synopses & Reviews
Effective business planning is essential for the life and health of any business, whether newly formed or an ongoing enterprise. Using a step-by-step approach, examples and case studies, it brings together the fundamentals of the business plan and shows how it can be presented for more effective results.
Table of Contents
Company Organization and Product/Service Definition.
Market Analysis and Market Planning: An Essential Requirement.
Revenue Distribution.
Allocating Income and Outgo for Maximum Profit.
Competitive Data Sources and How to Evaluate Your Information.
Examples of Competitive Successes and Failures.
Department Plans.
Financial Reports: Development and Analysis.
Partnering.
Nonmanufacturing Businesses.
Putting It All Together: A Summary.
When Your Business Plan Fails.
Appendix.
Bibliography.
Index.