PART I: Analysis and Argument
Chapter 1: Analyzing Texts
Understanding Texts Rhetorically
Understanding Rhetoric
Analyzing Texts Rhetorically
Strategies for Analyzing Persuasive Texts
Reading: Samuel P. Huntington, “Under God”
Reading: Doug Marlette, “I Was a Tool of Satan”
Writing a Rhetorical Analysis
Student Writing: Jason Benhaim, “Tapping into the American Psyche”
Turning to Texts of Your Choice
Prewriting Checklist
Chapter 2: Understanding Strategies of Persuasion
Analyzing Ads as Arguments
Reading: Seth Stevenson, “You and Your Shadow”
Understanding the Rhetorical Appeals
Considering Context
Using Strategies of Persuasion
Prewriting Checklist
Chapter 3: Composing Arguments
Understanding the Canons of Rhetoric
Invention in Argument
Arrangement in Argument
Style in Argument
Crafting a Position Paper
Student Writing: Angela Rastegar, Position papers
Writing Multiple Sides of an Argument
Synthesizing Multiple Perspectives
Reading: Nora Ephron, “The Boston Photographs”
Constructing Your Own Argument
Prewriting Checklist
PART II: Research Arguments
Chapter 4: Planning and Proposing Research Arguments
Asking Research Questions
Student Writing: Felicia Cote, Research log (excerpt)
Generating Topics
Bringing your Topic into Focus
Planning your Research through Writing
Student Writing: Bries Deerrose, Research freewrite
Drafting a Research Proposal
Student Writing: Susan Zhang, “Little Photoshop of Horrors?”
Student Writing: Tommy Tsai, Research Proposal (excerpts)
Student Writing: Tommy Tsai, Reflection Letter (excerpt)
Planning Your Own Research Project
Prewriting Checklist
Chapter 5: Finding and Evaluating Research Sources
Visualizing Research
Developing Search Terms
Primary and Secondary Sources
Evaluating Your Sources
Student Writing: Sean Bruich, Field research inquiry letter
Creating a Dialogue with Your Sources
Student Writing: Amanda Johnson, Dialogue of sources (excerpt)
Note Taking and Annotated Bibliographies
Student Writing: Carly Geehr, Visual annotated bibliography
Implementing Your Research Skills
Prewriting Checklist
Chapter 6: Organizing and Writing Research Arguments
Organizing Your Draft in Visual Form
Learning Outline Strategies
Student Writing: Lee-Ming Zen, Outline: “Finding the Woman Who Never Was”
Outlines with Subheads and Transitions
Student Writing: Dexian Cai, Research paper outline
Spotlight on Your Argument
Working with Sources
Drafting Your Research Argument
Student Writing: Sunthar Premakumar, Draft: “Bollywood Sing-Along”
Revising Your Draft
Student Writing: Sunthar Premakumar, “Bollywood Sing-Along”
Focusing on Your Project
Prewriting Checklist
PART III: Design, Delivery, and Documentation
Chapter 7: Designing Arguments
Understanding Document Design and Decorum
Understanding Academic Writing Conventions
Student Writing: Allison Woo, “Slaying the Dragon” (excerpt)
Tools of Design for Academic Audiences
Student Writing: David Pinner, Research abstract
Student Writing: Molly Cunningham, Research bio
Student Writing: David Pinner, Research bio
Combining Visual and Verbal Design Elements
Student Writing: Ashley Mullen, Newsletter
Student Writing: Gene Ma and Chris Couvelier, Nonprofit Website (excerpts)
Reading: Greenpeace, “What’s Wrong with the Body Shop?”
Designing Visual Arguments
Student Writing: Carrie Tsosie, “Alternative Energy for Whom?”
Student Writing: Ye Yuan, “Looking through the Lens”
Student Writing: Sarah Douglas, Website (excerpt)
Student Writing: Yang Shi, Photo montage
Designing Your Own Arguments
Prewriting Checklist
Chapter 8: Delivering Presentations
Understanding the Branches of Oratory
Audience, Purpose, and Persona
Transforming Research into a Presentation
Student Writing: Tommy Tsai, Presentation outline
Student Writing: Susan Zhang, Presentation script
Considering Strategies of Design
Using Visuals Rhetorically
Student Writing: Tanja Haj-Hassan, Carlos Ortiz, and Jonathan Hwang, Research posters
Student Writing: Natalie Farrell, Tracy Hadnott, Sarah Trube, Morgan Springer, and Kavi Vyas, Presentation slides
Choosing Methods of Delivery
Practicing Your Presentation
Prewriting Checklist
Chapter 9: Documentation and Plagiarism
Rhetorical Imitation and Intellectual Property
Understanding Plagiarism
Student Writing: Michael Rothenberg, Research log (excerpt)
Reading: Doris Kearns Goodwin, “How I Caused That Story”
Understanding Documentation Style
MLA-Style Works Cited Lists
Student Writing: Sunthar Premakumar, Works Cited and Consulted List
Student Writing: Dexian Cai, Works Cited
Student Paper in MLA Style
Student Writing: Tanner Gardner, “Show Me the Money! The Globalization of the NBA”
Documentation for Your Paper
PART IV: Readings
Chapter 10: Marked Bodies
Imagining the Ideal Body
Susie Orbach, “Fat Is an Advertising Issue”
John Riviello, “What If Barbie Was an Actual Person?”
Mim Udovitch, “A Secret Society of the Starving”
National Eating Disorder Association, “Get Real”
Susan McClelland, “Distorted Images: Western Cultures Are Exporting Their Dangerous Obsession with Thinness”
Charles Atlas, “The Insult That Made a Man Out of ‘Mac’”
Harrison Pope, Jr., Robert Olivardia, Amanda Gruber, and John Borowieki, “Evolving Ideals of Male Body Image as Seen through Action Toys”
Kim Franke-Folstad, “G.I. Joe’s Big Biceps Are Not a Big Deal”
National Public Radio, “Cultural Differences Seen in Male Perceptions of Body Image”
Perspectives on the Issue
From Reading to Research
Fashion Statements
Margo DeMello, “’Not Just for Bikers Anymore’: Popular Representations of American Tattooing”
PETA, “Think Ink, Not Mink”
Michael Atkinson, “Tattooed”
George Bodarky, “Tattooing Their Grief”
Shirin Neshat, “Rebellious Silence”
Marjane Satrapi, “The Veil”
Ruth LaFerla, “Wearing Their Beliefs on Their Chests”
Mary Is My Homegirl T-shirt
Paul Mitchell, “Faith and Fashion”
Perspectives on the Issue
From Reading to Research
Chapter 11: Sports and Media
Engineering a Better Athlete
Bill Day, James Casciari, and Gary Varvel, Steroids Cartoons
Steven Shapin, “Clean Up Hitters: The Steroid Wars and the Nature of What’s Natural”
Claudia Dreifus, “Olympian Talent, and a Little Artificial Help: A Conversation with Thomas H. Murray”
CBS News Interactive, “Chart: Olympic Drug Testing”
Mike Sokolove, “Drug in Sport: The Shape to Come”
Andrew Tilin, “Ready, Set, Mutate!”
Speedo, Fastskin Advertisement
Perspectives on the Issue
From Reading to Research
Global Sports and National Identity
Emma Wensing, “Olympics in an Age of Global Broadcasting”
Thomas Jones, “Ode to Maradona: Falklands’ Revenge”
Courtney Angela Brkic, “Group Therapy: A Nation Is Born”
Gideon Mendal and Themba Hadebe, “Heads-up Move”
David Leonard, “Yo Yao! What Does the ‘Ming Dynasty’ Tell Us about Race and Transnational Diplomacy in the NBA?”
Fine Line, The Year of the Yao
Jane Juffer, “Who’s the Man? Sammy Sosa, Latinos, and Televisual Redefinitions of the ‘American’ Pastime”
Sports Illustrated, “Power Pack”
Major League Baseball, “Rising Sons”
Perspectives on the Issue
From Reading to Research
Playing Against Stereotypes
Thad Mumford, “The New Minstrel Show: Black Vaudeville with Statistics”
Todd Boyd, “’Doin’ Me’”
Media Education Foundation, Playing Unfair
Perspectives on the Issue
From Reading to Research
Chapter 12. Copyright and Creativity
Copyright Matters
Keith Aoki, James Boyle, Jennifer Jenkins, from Bound by Law?
Charles C. Mann, “Who Will Own Your Next Great Idea?”
Lawrence Lessig, “Free Culture”
Creative Commons, “Licenses Explained”
Perspectives on the Issue
From Reading to Research
Who Owns Popular Culture?
Scott Matthews, “Copying Isn’t Cool”
Jason Schultz, “File Sharing Must Be Made Legal”
Gary Brookins, Daryl Cagle, and John S, Pritchett, editorial cartoons
Lev Grossman, “It’s All Free! Music! Movies! TV Shows!”
Motion Picture Association of America, “You Can Click, But You Can’t Hide”
Michael Eisner, “Address Before Members of the United States Congress”
Perspectives on the Issue
From Reading to Research
Remixing Culture
Sasha Frere-Jones, “The New Math of Mashups”
Danger Mouse, Cover for The Grey Album
John Healey and Richard Cromelin, “When Copyright Law Meets the ‘Mash-up’”
Todd Forsythe, “Food Chain Barbie”
Bill Werde, “Hijacking Harry Potter, Quidditch Broom and All”
Panic Struck Productions, Revelations
Bret Dawson, “The Privatization of Our Culture”
Perspectives on the Issue
From Reading to Research
Chapter 13. Gaming Culture
Gender Games
Suneel Ratan, “Game Makers Aren’t Chasing Women”
Sheri Graner Ray, “But What if the Player is Female?”
Mattel, Inc, My Scene Online Game
Bonnie Ruberg, “Games for Girls”
Female Avatars: Blood Rayne and Kurenai
Zoe Flower, “Getting the Girl; The Myths, Misconceptions, and Misdemeanors of Females in Games”
Frag Dolls, “About Us”
Amanda Fazzone, “Game Over”
Helen W. Kennedy, “Lara Croft: Feminist Icon or Cyberbimbo?”
Richard Cobbett, “Writing a ‘Girls in Gaming’ Article”
Perspectives on the Issue
From Reading to Research
Violence and Videogames
Gerard Jones, “Violent Media is Good for Kids”
Brian Farrington, political cartoon
Eugene F. Provenzo, Jr. Testimony before the Senate Commerce Committee Hearing on the “Impact of Interactive Violence on Children”
Anne-Marie Schleiner, “Velvet-Strike: War Times and Reality Games”
Battlezone and Kuma/War game screens
Clive Thompson, “The Making of an X Box Warrior”
Perspectives on the Issue
From Reading to Research
Games with an Agenda
The Economist, “And Now, a Game from Our Sponsor”
Jim Downing, “Army to Potential Recruits: Wanna Play?”
Daniel Terdiman, “Playing Games with a Conscience”
Gonzalo Frasca, “Ideological Videogames: Press Left Button to Dissent”
Anne-Marie Schleiner, Velvet Strike Intervention Recipes
Anne-Marie Schleiner, Velvet Strike Sprays
Perspectives on the Issue
From Reading to Research
Chapter 14. Representing Reality
Snapshots of the Ordinary
Lenore Skenazy, “Don’t Smile for the Camera”
Patrick Cox, “America 24/7: A Family Photograph Album”
Images from America 24/7
Susan Sontag, “America, Seen Through Photographs, Darkly”
Katharine Mieszkowski, “The Friendster of Photo Sites”
Mike Miliard, “I Like to Watch: Video Blogging Is Ready for Its Close up”
Perspectives on the Issue
From Reading to Research
Images of Crisis
Daniel Okrent, “No Picture Tells the Truth. The Best Do Better Than That.”
Bruce Jackson, Letter to the Public Editor, “Some Words About Those Pictures”
Charles Porter, “Tragedy in Oklahoma”
Joe Strupp, “The Photo Felt around the World”
Mark Glaser, “Did London Bombings Turn Citizen Journalists into Citizen Paparazzi?”
Photographs from London Bombings
Terence Smith, “War, Live”
Dirck Halstead, “David Leeson Has Seen Hell”
David Leeson, Photographs and Stories from Iraq
The NewsHour with Jim Lehrer, “Pros and Cons of Embedded Journalism”
Perspectives on the Issue
From Reading to Research
Chapter 15. Globalization
McDonaldization
Mark Rice-Oxley, “In 2,000 Years, Will the World Remember Disney or Plato?”
The China Daily, “KFC and McDonald’s: A Model of Blended Culture”
Joseph Davicsin, “Corporations Leave Small Business Behind”
Jeremy Sklarsky, “Globalization or McDonaldization?”
One-Off Productions, Interview with George Ritzer
Perspectives on the Issue
From Reading to Research
East Meets West
David H. Wells, “Gateways of India’s Globalization”
Sapna Samant, “Appropriating Bombay Cinema”
Michael Jarvis, “The Godzilla-Sized Appeal of Japan’s Pop Culture”
Images of Media Globalization
Susan Jolliffe Napier, from “Why Anime?”
Perspectives on the Issue
From Reading to Research
Outsourcing and Global Communities
Brian Behlendorf, “How Outsourcing Will Save the World”
Laurianne McLaughlin, “An Eye on India: Outsourcing Debate Continues”
Thomas L. Friedman, “It’s a Flat World, After All”
Naomi Klein, “Outsourcing the Friedman”
Cliff Barney, “Think Locally, Act Globally”
Perspectives on the Issue
From Reading to Research
Works Cited
Credits
Index