Synopses & Reviews
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
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The writing exercises presented are a blessing for any teacher. The clarity of the writing sections of the text permits students to learn proper business writing and grammar. The clear examples and exercises provide the student with ample writing practice. Overall, an excellent text that will teach students proper business writing.
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Essentials is a big hit with my students. While they are working through all the exercises and sharing their completed case problems with each other, I’m enjoying the ease provided the instructor. The instructor’s manual, electronic test bank, transparencies, and annotated teacher’s text are wonderful tools. I’m amazed at the total number of items available to help me!
Review
The writing exercises presented are a blessing for any teacher. The clarity of the writing sections of the text permits students to learn proper business writing and grammar. The clear examples and exercises provide the student with ample writing practice. Overall, an excellent text that will teach students proper business writing.
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Guffey seems to have her hands on the pulse of not only what is currently needed by students and instructors, but is looking toward what might be needed in the future. I think this is what has always made her textbooks seem more current than some of the other texts out there.
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I'm using WebTutorâ„¢ for the first time and so far, I'm impressed with the product! I fell in love with EBC just reviewing it over the Internet, and WebTutorâ„¢ is an awesome complement to your text!
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I've taught Business Communication since 1999 at Los Medanos College, and every semester the students comment on how much they like Essentials of Business Communication and especially the Web site. As an instructor I particularly enjoy the number of supplemental items that make my job easier, more interesting, and fun for the students and myself, and, most importantly, educational. Dr. Guffey is a dedicated and passionate professional, and instructors and students both benefit greatly from her textbooks.
About the Author
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of the Business Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.
Table of Contents
UNIT 1: LAYING COMMUNICATION FOUNDATIONS 1. Facing Today's Communication Challenges UNIT 2: THE WRITING PROCESS 2. Writing for Business Audiences 3. Improving Writing Techniques 4. Revising and Proofreading Business Messages UNIT 3: CORRESPONDING AT WORK 5. E-Mail and Memorandums 6. Routine Letters and Goodwill Messages 7. Persuasive Messages 8. Negative Messages UNIT 4: REPORTING WORKPLACE DATA 9. Informal Reports 10. Proposals and Formal Reports UNIT 5: DEVELOPING SPEAKING SKILLS 11. Communicating in Person, by Telephone, and in Meetings 12. Making Oral Presentations UNIT 6: COMMUNICATING FOR EMPLOYMENT 13. The Job Search, Resumes, and Job Application Letters 14. Employment Interviewing and Follow-Up Messages Appendix A. Reference Guide to Document Formats Appendix B. Correction Symbols and Proofreading Marks Appendix C. Documentation Formats