Synopses & Reviews
Strengthen your business communication skills with the streamlined presentation and unparalleled learning resources found only in the award-winning ESSENTIALS OF BUSINESS COMMUNICATION, 10E. This unique four-in-one learning package includes an authoritative text, practical workbook, grammar/mechanics handbook at the end of the book, and premium Web site. You learn basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic, updated model documents and new exercises and activities introduce the latest business communication practices. Extraordinary print and exercises help you build confidence as you review grammar, punctuation, and writing guidelines. You'll find increased coverage of professional social media communication, electronic messages and digital media. Innovative technology resources, including MindTap™, Aplia™, and Write Experience, help you refine the business communication skills essential for workplace success.
About the Author
A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses. Dr. Dana Loewy brings extensive international expertise, broad business communication teaching experience, and exceptional writing skills to this edition. Dana Loewy earned a magister atrium (M.A.) degree in English, Linguistics, and Communication from Rheinische Friedrich-Wilhelms-Universitat Bonn, where she also studied Slavic languages and literatures and took business administration courses. Before receiving a master's degree and PhD from the University of Southern California, Dr. Loewy gained considerable teaching experience in freshman writing at USC. She also taught English at local two-year colleges. A longtime professional translator, writer, and consultant, Dr. Loewy has published several books, articles, and translations, both poetry and prose.
Table of Contents
Unit 1: Workplace Communication Today. Communicating in the Digital-Age Workplace. Unit 2: The Business Writing Process. 2. Planning Business Messages. 3. Organizing and Drafting Business Messages. 4. Revising Business Messages. Unit 3: Workplace Messages. 5. Short Workplace Messages and Digital Media. 6. Positive Messages. 7. Negative Messages. 8. Persuasive and Sales Messages. Unit 4: Business Reports. 9. Informal Reports. 10. Proposals and Formal Reports. Unit 5: Professionalism and Team, Meeting, and Presentation Skills. 11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations. Unit 6: Employment Communication . 13. The Job Search and Resumes in the Digital Age. 14. Interviewing and Following Up. Appendixes. A. Document Formats. B. Proofreading and Corrections Symbols. C. Citation and Documentation Formats. Front Matter and End Matter. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups.