Synopses & Reviews
Discover the challenges and best-in-show approaches involved in designing the world's most popular and advanced consumer electronics product ever. With this essential guide, you'll learn about the key market forces and technology evolution issues that together have a profound impact on shaping the diversity of handset designs available today. Explore the complete design life cycle starting from the design of core technology components such as chipsets and software, through to the complete process of taking those technology building blocks and creating a number of highly differentiated handsets for a range of global markets. Learn about step-by-step design principles and guidelines to follow in order to reduce design time and cost and maximise opportunities to create a successful product. Also included are a range of real-world case studies to illustrate key insights and provide practical advice as well as a look at the emerging trends in the handset industry and the impact these trends could have on future devices.
Discover what is involved in designing the world's most popular and advanced consumer product to date the phone in your pocket. With this essential guide you will learn how the dynamics of the market, and the pace of technology innovation, constantly create new opportunities which design teams utilize to develop new products that delight and surprise us. Explore core technology building blocks, such as chipsets and software components, and see how these components are built together through the design lifecycle to create unique handset designs.
Learn key design principles to reduce design time and cost, and best practice guidelines to maximize opportunities to create a successful product. A range of real-world case studies are included to illustrate key insights. Finally, emerging trends in the handset industry are identified, and the global impact those trends could have on future devices is discussed. A conversation with co-author, Abhi Naha