Synopses & Reviews
For event planners, there's no such thing as a dress rehearsal!
Any event you plan and stage is a reflection of your company's image — from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without the safety nets. Event Planning gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on every aspect of organizing and managing special events:
- Choosing the best venue
- Preparing and managing the budget
- Scheduling and staffing
- Coordinating food and beverage, décor, entertainment, and themes
- Working with professionals, such as public relations firms and creative directors.
What you don't know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management. Event Planning:
- Includes sample costing forms to help you generate a detailed project plan and budget.
- Explains what you need to ask before you contract with suppliers.
- Is loaded with practical tips and examples that will help you avoid expensive mistakes.
- Features a companion website with forms from the book, additional forms, author Q&A, and more.
Event Planning takes you behind the scenes, and provides practical tools for anyone who has to plan and execute a truly special event:
- Corporate in-house event planners
- Public relations and communications companies, and their clients
- Marketing and corporate communications professionals
- Fundraisers and not-for-profit organizations
- Professionals in the hospitality and entertainment industries.
Special events such as fundraising galas, conferences, and product launches are complicated, fraught with thousands of details, and have to come off without a hitch. This book gives readers a blueprint for planning and executing special events with flair and without unexpected surprises and expenses.
Featuring useful forms and checklists and featuring case examples of events going both right and wrong, this book should provide readers with a detailed blueprint for planning and executing special events with flair and without unexpected surprises and expenses.
Judy Allen is one of the world's leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events-corporate, social, and celebrity-for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney's worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison's 25th anniversary celebration for Fiddler on the Roof.
Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.
The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home LivingTM (www.sensualhomeliving.com) and other initiatives.
About the Author
is highly regarded as an expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning production company that specializes in consulting on strategic event design, as well as in designing, producing, and orchestrating special events worldwide.
Judy has created special events in over thirty countries for up to 2,000 guests at a time. She has designed and produced memorable events such as Disney's opening-night gala for Beauty and the Beast, and coordinated Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. The events she has done range from very exclusive VIP events to multimillion-dollar, multimedia extravaganzas such as new car product launches. Judy has been involved not only in event design, but also in multimedia stage production and show flow.
Judy is also the author of The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events(John Wiley & Sons, 2002) and Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management(John Wiley & Sons, 2003). She has written a series of weekly columns on event planning for the New York Post Page Six.com, and is a frequent contributor to industry publications such as Meetings and Incentives Magazine.
Judy Allen can be reached at firstname.lastname@example.org.
Table of Contents
Chapter 1:The First Steps: Initial Planning and Budgeting.
How Much Can You Spend?
The Purpose of the Event.
Chapter 2: Organization and Timing.
Timing Is Everything.
The Time of the Day and the Day of the Week.
Chapter 3: Location, Location, Location.
Hotels and Convention Centres.
Restaurant, Private Venues, Catering.
Gala Openings in New Venues.
Chapter 4: Transportation.
Parking Transportation: Q&A.
Chapter 5: Guest Arrival.
Arrival & Weather Considerations: Q&A.
Registration: Guest Pass Security and Ticket Pick-up.
Chapter 6: Venue Requirements.
Staging, Audio-Visual, Lighting.
Staging, Audio-Visual, Lighting: Q&A.
Room Requirements: Q&A.
Chapter 7: Who's It All For?
The Guest List.
Children At Your Event.
Chapter 8: Food and Beverage.
Chapter 9: Other Considerations.
Themes and Programs.
It's A Wrap.
Your Next Event.
Appendix A: Sample Cost Sheets.
Appendix B: Sample Payment Schedules.
Appendix C: Sample Function Sheets.