Synopses & Reviews
Access a level of creativity you never thought possible, using techniques Tom Sturgesformer head of creative at Universal Music Publishing Grouplearned in his 25-plus years in the music industry.
Everyone is innately creative. But many of usespecially those trying to develop careers in music and the artswish we knew how to better tap into our creative potential. Is there a way to more easily connect with the part of our minds that knows how to complete a song, finish a poem, or solve a problem?
Music industry veteran Tom Sturges argues that there is. Sturgeswho, in his 25-plus-year career, has worked with artists including Carole King, Paul Simon, Elton John, Neil Young, Foo Fighters, Red Hot Chili Peppers, Smashing Pumpkins and Outkasthas developed dependable techniques to help you recognize and harness your own creative power, whenever and wherever you need it Get insight and knowledge of the creative process from Sir Paul McCartney and other. . Every Idea Is a Good Idea invites readers to find the pathway to their own creative endeavors.
"Veteran music producer Sturges (Parking Lot Rules), former president of Chrysalis Music Publishing Group and EVP and head of creative for Universal Music Group, waxes enthusiastic about the power of creativity. It's a concept he's clearly excited to relate; unfortunately, the conceit of the book serves as scaffolding for stories about the author's career and the iconic musicians with whom he's worked, such as Carole King and Babyface under the guise of sharing secrets of creative people. Though it supposedly discusses all kinds of creativity, the book is heavily focused on music, as seen in the artists profiled, such as Paul Simon, Dr. Dre, and songwriters Marilyn and Alan Bergman. With quick breaks for musings on the neuroscience and history of creativity, the bulk of the book is a meandering ode to the power of the imagination, with some tips thrown in, rather than a play-by-play guide to being creative. Though the book offers an engaging look at major songwriters of the last 30 years, the presentation as a whole is slapdash. Agent: Susan Raihofer, David Black Literary Agency. (Oct.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
“Tom Sturges has written one of the most revealing and insightful books on the creative process that I have ever read.”
—Ritch Esra, publisher The Music Business Registry
“There is a wealth of advice and examples contained here. Sturges puts together a creative package, exemplifying every lesson in the book. A great purchase for personal collections and libraries.”
"The book offers an engaging look at major songwriters of the last 30 years."
“Tom Sturgess Every Idea is a Good Idea is a major glimpse inside the private world of songwriters. Tom is a gifted writer, interviewer, and collaborator. His book will stand over time as one of the best our business has seen to date.”
—Lamont Dozier, Grammy Award-winning songwriter
“Creativity is one of the best tools for success. Tom Sturgess book Every Idea is a Good Idea helps teach everyone who to tap into their creative stream, and gives readers a clear pathway to an inspired life.”
—Rock Mafia, producers/writers of 11 #1 hits
“Creativity is a gift—use it wisely. This book can help you do that.”
Praise for Grow the Tree You Got:
"Tom Sturges's book is a wonderful road map to evolved parenting that everyone will find invaluable."
"The most important job in the world to me is the one of Parent. Tom Sturges shares his view on raising kids in a way that makes me want to change my Parental Destiny—an amazing and life-changing read!"
"This is a subject of interest to every parent of teenagers, and Tom Sturges tells it like it is, from personal experience."
"Tom has written a book that encourages parents to help their kids follow their dreams to a successful life. It is a thoughtful and timely aid for anyone trying to raise children. Give it a read!"
"Tom is a great dad. This is a great book."
About the Author
Tom Sturges is the president of Tom Sturges Music and was formerly executive vice president and head of creative for Universal Music Publishing Group. He works as a coach, mentor, and teacher of at-risk children at an inner-city Los Angeles public school. He is the son of the Academy Award winning writer/director Preston Sturges.