Synopses & Reviews
Beyond Web sites and e-strategy, organizations of all kinds must create and foster dynamic human networks that enable speed, motivate top talent, and engender commitment. Now, referring to an exclusive global survey of over 700 corporations, a bestselling expert on change management takes a provocative look at the human side of the digital era.
This text outlines what it takes to succeed and thrive in the new economy. It provides a look at the human side of the digital era, with detailed cases of around 25 companies including: e-Bay, Drugstore.com, CNBC.com, and e-commerce venture at Williams-Sonoma and Cisco.