Synopses & Reviews
KEY BENEFIT: This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.
KEY TOPICS: Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters).
MARKET: With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.
Synopsis
KEY BENEFIT This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.
KEY TOPICS Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters).
MARKET With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage, ” this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.
Synopsis
Excellence in Business Communication, 9e, delivers an abundance of the most realistic model documents and tools so your students can learn by example.
Achieving Success Through Effective Business Communication; Mastering Team and Interpersonal Skills; Communicating in a World of Diversity; Planning Business Messages; Writing Business Messages; Completing Business Messages; Crafting Messages for Electronic Media; Writing Routine and Positive Business Messages; Writing Negative Messages; Writing Persuasive Messages; Planning Reports and Proposals; Writing Reports and Proposals; Completing Reports and Proposals; Developing Oral Presentations; Building Careers and Writing Résumés; Applying and Interviewing for Employment
With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, emails, memos, and reports.
About the Author
Courtland L. Bovée and John V. Thill have been leading textbook authors for more than
two decades, introducing millions of students to the fields of business and business communication.
Their award-winning texts are distinguished by proven pedagogical features,
extensive selections of contemporary case studies, hundreds of real-life examples, engaging
writing, thorough research, and a unique integration of print and electronic resources. Each
new edition reflects the authors’ commitment to continuous refinement and improvement,
particularly in terms of modeling the latest practices in business and the use of technology.
Professor Bovée has 22 years of teaching experience at Grossmont College in San
Diego, where he has received teaching honors and was accorded that institution’s C. Allen
Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has
worked with organizations ranging from Fortune 500 multinationals to entrepreneurial
start-ups. He formerly held positions with Pacific Bell and Texaco.
Table of Contents
Part 1: Understanding the Foundations of Business CommunicationChapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Mastering Team and Interpersonal Skills
Chapter 3: Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages
Chapter 7: Crafting Messages for Electronic Media
Chapter 8: Writing Routine and Positive Business Messages
Chapter 9: Writing Negative Messages
Chapter 10: Writing Persuasive Messages
Part 4: Preparing Reports and Oral Presentations
Chapter 11: Planning Reports and Proposals
Chapter 12: Writing Reports and Proposals
Chapter 13: Completing Reports and Proposals
Chapter 14: Developing Oral Presentations
Part 5: Writing Employment Messages and Interviewing for Jobs
Chapter 15: Building Careers and Writing Résumés
Chapter 16: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business DocumentsAppendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Video Guide
Handbook of Grammar, Mechanics, and Usage
Answer Key
References
Acknowledgments
Brand, Organization, Name, and Website Index
Subject Index