Synopses & Reviews
presents a "no-fear" attitude towards risk that has led to off-the-chart success for such envelope-pushing entrepeneurs as Steve Jobs, Richard Branson, and Jeff Bezos. These are extreme entrepreneurs. Inspired by them, an ever-increasing number of people are leaving the safety of the corporate world in hopes of striking it big on their own.
Extreme Entrepreneur will show you how to use the same techniques pioneered by these mavericks to start or grow your own extreme enterprise. Filled with real-life examples of entrepreneurial creativity from EEs (Extreme Entrepreneurs) such as Mary Kay Ash, Sandra Kurtzig, Leonard Riggio, Sam Walton, Phil Knight, Ted Turner and dozens of others, Extreme Entrepreneur will reveal:
- Radical tactics for finding a unique product or service
- Daring ways to raise capital
- Inventive appraoches to creating and using business plans
- "Killer" marketing strategies
- Ingenious uses of technology
The second title in the "Extreme Series", "Extreme Entrepreneur" focuses on a unique breed of entrepreneur: the maverick risk-takers and rule-breakers whose innovations have earned them tremendous fortunes and rocketed entrepreneurship to dizzying new heights.
Unlike those other guides, which reduce a subject to its most basic elements, these books race past the basics and head straight for the wild outer reaches.