Synopses & Reviews
Harvard's exclusive Advanced Management Program for top executives -- now available to all. For the first time ever, the invaluable lessons of this demanding program have been condensed into one comprehensive, easy-to-read volume. Learn how to create a sustainable competitive advantage, relax your grip to make your operation flourish, establish enduring brand and corporate positioning, and much more.
Synopsis
The Harvard Business School's Advanced Management Program (AMP) is an exhaustive nine-week boot camp that prepares the business elite for the highly competitive global marketplace. For the first time, these closely guarded secrets are available to executives and management personnel everywhere. For the first time, these closely guarded secrets will be available to executives and management personnel everywhere. The book offers the chance to master the work models, the strategic perspectives, and visioning exercises that will turn good managers into revolutionary managers. Readers will learn how to create and sustain a competitive advantage in the global arena, manage for a world of changes yet to come, negotiate global transactions, establish enduring brand and corporate positioning, and much more.