Synopses & Reviews
An investigation of the workings, and the cultural domination of Western society, of the fast food industry - from research labs to marketing strategies - which reveals the price we pay for our appetite for instant gratification. 40,000 copies sold in hardcover. "The grisliest description of fast food ever published" "Daily Telegraph".
The story of fast food is to a large extent the story of post-war America. In a perverse way, it is also the story of Britain since the deregulation of our food and labour markets in the early 1980s. Schossler's account takes in the whole of this prototypically global industry.