Synopses & Reviews
The first, most crucial step in making a film is finding the funds to do it. Let Louise Levison, who wrote the innovative business plan for The Blair Witch Project, show you how. Whether you're planning a feature, short, documentary, or large format film, this unique guide teaches you how to create a business plan that can be presented to a potential investor. In jargon-free terms, the author leads you through every step. Each chapter concentrates on a different section of the business plan, including the industry, marketing, financing, distribution. There are supplementary exercises and spreadsheets on the CD workbook so you get comfortable crunching the numbers--no math degree required!
The fifth edition contains completely revised and updated industry data, updated information on the market for short films, as well as a new chapter on nontraditional films such as documentaries.
About the Author
Levison is President of Business Strategies (www.moviemoney.com), a consulting firm in Sherman Oaks, California, specializing in business plan packaging and venture capital financing. Ms. Levison is a visiting lecturer in the Department of Entertainment Studies of the Extension Program at UCLA and is publisher and editor of The Film Entrepreneur newsletter. She regularly conducts workshops on financing for organizations and at film festivals. Levison holds an M.B.A. in finance.
Table of Contents
Executive Summary; The Company; The Films; The Industry; The Markets and Marketing; The Markets Part 2: The Nontraditional Film; Distribution; Risk Factors; Financing; The Financial Plan; Sample Business Plan; Short Film Distribution