Synopses & Reviews
"Now what am I going to do?" is a question many people ask and leave unanswered at critical potential turning points in their careers.
Perhaps you're a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe you've been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that you're actually good at. Or maybe you're a boomer and you're ready for a second career, a personal venture that will represent a total change from what you've spent most of your work life doing.
Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. You'll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, you'll learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect.
And make no mistake: our world needs your talent. The current economic system and the educational system that feeds into it have let us down and are destroying our planet. We need a blossoming of natural enterprises connected, collaborating, and supporting ventures to form a dynamic new natural economy.
Is such a thing possible? Inventor, entrepreneur, and humanist Buckminster Fuller said: "You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." Finding the Sweet Spot presents a new model. Use it to find the work you were meant to do, thereby helping to create the world we’re meant to live and make a living in.
Review
"I finished Finding the Sweet Spot in one night, but I carried it around with me for two weeks after, for no other reason than I wanted people to ask me what I was reading. It worked. This book led to a series of blissfully rich conversations with friends and strangers alike, and something in my heart believes that it's because we all have in us a deep and heartfelt desire to ask and pursue the crucial questions it addresses." Siona van Dijk, Director of Gaia.com
Review
"Have you been waiting for the moment to just frigging do something about having a satisfying work life? Then pick up this book! Don't let your fears or objections stop you. Follow the path Dave lays out and you will not only make your life better, you'll make the world a better place through the reflected joy of your own fulfillment and by meeting real needs with new business ideas. Do it!" Nancy White, founder of Full Circle Associates
Review
"Have you been waiting for the moment to just frigging do something about having a satisfying work life? Then pick up this book! Don't let your fears or objections stop you. Follow the path Dave lays out and you will not only make your life better, you'll make the world a better place through the reflected joy of your own fulfillment and by meeting real needs with new business ideas. Do it!" Nancy White, founder of Full Circle Associates
Review
"Dave Pollard is a bridge between two worlds the world of liberated imagination and the world of bottom line results. If you are serious about making innovation real in your life, read this book." Mitch Ditkoff, author of Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) and co-founder and President of Idea Champions
Review
"With a welcome vigour Pollard reinterprets many of the tools of management for the entrepreneur. Straightforward and plain-speaking without shortchanging the complexities of creating value, Finding the Sweet Spot is a book for grown-ups who want their work to make them feel like a kid again." Michael E. Raynor, coauthor of The Innovator's Solution and author of The Strategy Paradox
Review
"Dave Pollard is an undaunted observer of our world. He navigates its challenges and promises with passion and curiosity and an eye to designing a path of personal and social sustainability. No 21st century citizen should travel without this map!" Chris Corrigan, Principal at Harvest Moon Consultants, Ltd.
Review
"I love love love the book, wow it needs to be so much more than just a book! Finding the Sweet Spot explains why it's crucial to spend time up-front with prospective customers, to discover and understand (and help them understand!) what they need. And then to work with them to co-develop the solution." Kathy Sierra, author of the Creating Passionate Users weblog and the Head First book series
Review
"We emerge on Earth with two big questions: whom will I love? and what should I do? Dave's book won't help you much on the first question, but it's fabulous for the second. [What should I do?' isn't just about how to occupy your time, or to work to live (or even to live to work). It's about how to find your right livelihood, the magic combination of skills, passion, and opportunity that feels effortless and worthwhile. Read this and learn how." Jerry Michalski, CEO of Sociate.com and founder of the Yi-Tan Collective
Review
"With a welcome vigour Pollard reinterprets many of the tools of management for the entrepreneur. Straightforward and plain-speaking without shortchanging the complexities of creating value, Finding the Sweet Spot is a book for grown-ups who want their work to make them feel like a kid again."
—Michael E. Raynor, coauthor of The Innovator's Solution and author of The Strategy Paradox
Review
"Dave Pollard explains why finding your right work is a good thing for you and for our society and our planet. He offers unique perspectives on work, enterprise and social responsibility that resonate as true. This is an important book. Read it for yourself, and also for the rest of us."
--Dick Richards, author of Artful Work and Is Your Genius At Work?
Review
"Everything I know about life, work, the environment, and entrepreneurship tells me that Dave Pollard is right. Do yourself and the world a favor and read this book."
--Thomas H. Davenport, President's Distinguished Professor of Information Technology and Management, Babson College
Review
"It's an act of high hubris to ask a vitriolic critic of print publishing, and of professional advice-giving, and of mindless entrepreneurship like me to read a book of advice for entrepreneurs. Unless it's a good and useful book, like this one. No advice can change the world, if you leave it on the shelf. But if you read this you can see the crucial threads Dave Pollard has woven together. And then maybe you can change the world. Go do that."
--Bill Tozier, Vague Innovation, LLC, and co-founder of NotAnEmployee.org
Review
"In Finding the Sweet Spot, Dave Pollard has brought forth a keen understanding that unites the latent desires so many people have to exchange their day-to-day lives for ones with meaning, character and purpose and the needs of sustainable, thriving, twenty-first century communities. It has long been said: to make change, begin with yourself. Dave's approach will make many who want change but feel worn down by their lives find a path to reconnect with their values--and begin anew, by finding their own 'sweet spot' of passion for their work, and the places and people that will fill their lives."
--Bruce A. Stewart, futurist, philosopher, writer, and CEO of Accendor Research.
Review
"Store shelves are full of books that plow already plowed ground. Only rarely does a book take us into a whole new territory. This one does. Dave Pollard proves again that he is not only a brilliant thinker, but one with deep heart and soul--one who is values driven, not circumstance driven. Here's a remarkable look at the question of meaning (personal and societal) in our work and lives. With an uncanny ability to make meaning on a human scale, Dave's unwavering honesty and clear process make this a must-read. I only wish it had been written 20 years ago. This is exactly the right message for these economic times."
--Patti Digh, author of 37 Days weblog, Life Is a Verb, and Global Literacies: Lessons on Business Leadership and National Cultures, and co-founder of The Circle Project
Review
"The successful innovators I know constantly struggle to balance the passion they need to push ahead and the dispassion essential to integrity. Finding the Sweet Spot does a superb job of packaging, prioritizing and explaining how to achieve the balance that empowers sustainable innovation."
--Michael Schrage, MIT Researcher and author of Serious Play
Review
"I can't believe this essential book has never been written before! Thanks to Dave Pollard, it's here now, and now that it is let's make it required reading for all those young people (and many others, like those about to embark on career number two, three, or four) who need a hand charting a course to the future they are about to invent. If I had this book when I was 22 (several eons ago), I might have shaped my random journey more coherently; I'm certain it will help countless others."
--John Abrams, founder and CEO of South Mountain Company and author of Companies We Keep: Employee Ownership and the Business of Community and Place
Review
"In Finding the Sweet Spot, Dave gently but firmly guides the reader toward finding their true calling in life. I am going to ask everyone I love to read it. I'm particularly struck by the message that you can't go it alone, and by the fundamental importance of social ties, both strong and weak; how engagement with the wider community around you, through social networking and respect for all of your stakeholders, is key to the success of a Natural Enterprise."
--Christian Crumlish, author of The Power of Many: How the Living Web is Transforming Politics, Business, and Everyday Life
Review
"Finding the Sweet Spot provides a holistic framework for entrepreneurship. It can help you discover your own power, find the right partners, and experiment at the margin of what you know and the human needs you can fulfill. Fostering a Natural Enterprise is not only more fulfilling, but a sustainable competitive advantage every entrepreneur should explore. This book can help you discover what you were meant to do, find and fulfill unmet human needs and make it sustainable. If you consider yourself an entrepreneur, or want to unleash your creative side, or want to be an agent of positive change, or if now is the time for broader perspective--share this book."
--Ross Mayfield, Chairman, President, and Cofounder of Socialtext
Review
"I love this book; it is beautifully written. I believe that in a few years time the majority of people and businesses will be working passionately and productively for the benefit of society and each other. I believe that the conventional, exploitative model of business will fade away and be replaced by something which is better, more profitable and more sustainable socially and environmentally. That is not to say that the conventional business model is bad; it has brought us much affluence. It is just that its time has passed and we need to move on. Finding the Sweet Spot brings that day much closer with its practical and well informed approach. Anyone who reads this book will not spend another day feeling frustrated by the way they make their living. With the help of this book they will find a way to turn their passions into profit for themselves and for us all."
--Neil Crofts, author of Authentic Business
About the Author
Dave Pollard spent twenty-seven years with Ernst and Young LLP as practice leader and advisor to entrepreneurs and then as chief knowledge officer and member of the firm's Strategy and Innovation Group. He recently became vice president of the Canadian Institute of Chartered Accountants (the counterpart of the US AICPA), with responsibility for research and professional guidance on sustainability, entrepreneurship, and governance. His popular environmental and business blog can be found at howtosavetheworld.ca. He lives with his family in Toronto, Canada.