Synopses & Reviews
Filled with innovative tips and advice for the fine artist on a budget, The Fine Artist's Guide to Marketing and Self-Promotion
teaches you how to function as your own press agent. Learn how to create attention grabbing publicity videos, press releases, and e-mails; exhibit and publish your work in magazines and newspapers; assemble grant proposals; write effective résumés; use slides, CDs, Web sites, and other photographic and digital reproductions to get your work into the public eye, and how to qualify for arts-in-education residencies and artists communities.
This updated book also features extensive listings of organizations, services, publications, and other vital resources, along with in-depth profiles of successful artists who have developed effective techniques for marketing and promoting their work. If youre ready to take charge of your art career, you cant afford to be without the information contained in this handy guide.
- Geared to fine artists operating on limited budgets, offering guerilla marketing tactics that are easy and proven to bring results
- New, fully-updated edition covers digital resources available for artists
In this best-selling reference--now completely revised and expanded to cover digital resources--an internationally acclaimed artist reveals his guerilla tactics for building a successful art career. The perfect how-to marketing guide for the fine artist on a budget, here's tried-and-true advice for creating attention-getting videos and press releases, exhibiting and publishing work, attaining eligibility for arts-in-education residencies, functioning as one's own press agent, and much more. This new edition also features updated listings of exhibitions, organizations, services, publications, and other vital resources for artists. For anyone ready to bring his or her art career to the next level, this is one guide you can't afford to be without!
In this best-selling guide, now completely revised and expanded to cover digital resources, an internationally acclaimed artist reveals his guerilla tactics for using the media to build a successful art career.