Synopses & Reviews
The most valued workers today are what the economist Richard Florida calls the Creative Class, skilled individuals ranging from money managers to make–up artists, software programmers to steady–cam operators who are in constant demand around the world. Florida's bestselling The Rise of the Creative Class identified these workers as the source of economic revitalization in American cities. In that book, he shows that investment in technology and a civic culture of tolerance (most–often marked by the presence of a large gay community) are the key ingredients to attracting and maintaining a local creative class. In The Flight of the Creative Class, Florida expands his research to cover the global competition to attract the Creative Class. The United States was, up until 2002, the unparalleled leader in creative capital. But several key events––the Bush administrations emphasis on smokestack industries, heightened security concerns after 9/11 and the growing cultural divide between conservatives and liberals––have put the US at a substantial dis–advantage.
“A compelling and seductive thesis.” BusinessWeek
“Required reading for elected officials, policy makers, educators, business leaders and every citizen concerned about the future of this country.” Alan M. Webber, Founding Editor, Fast Company magazine
“Policy makers and independent professionals alike must quickly take Floridas argument aboard--and, just as quickly, act.” Tom Peters
The most valued workers today are what economist Richard Florida calls the creative class—skilled individuals ranging from money managers to makeup artists, software programmers to steadicam operators. These workers are in constant demand around the world. Florida argues that this demand means that, for the first time ever, the United States is truly in danger of losing its most crucial economic advantage—its status as the world's greatest talent magnet.
The Flight of the Creative Class explores this global competition to attract these skilled workers and shows how several key events have put the United States at a substantial disadvantage just as smaller countries have discovered the enormous economic value of creative capital and are doing everything in their power to attract these workers. Florida outlines the causes and potentially disastrous effects of this growing migration, and discusses the ways in which the U.S. can make itself more attractive to its creative workers—ways that other countries may discover first.
Research-driven and clearly written, this work by bestselling economist Richard Florida addresses the growing alarm over high-value jobs leaving the United States.
About the Author
Author of the bestselling The Rise of the Creative Class and Who's Your City? Richard Florida is a regular columnist for The Atlantic. He has written for the New York Times, the Wall Street Journal, The Economist, and other publications. His multiple awards and accolades include the Harvard Business Review's Breakthrough Idea of the Year. He was named one of Esquire magazine's Best and Brightest (2005) and one of BusinessWeek's Voices of Innovation (2006). He lives in Toronto, Canada.