Synopses & Reviews
From Jackie Robinson to Muhammad Ali and Arthur Ashe, African American athletes have been at the center of modern culture, their on-the-field heroics admired and stratospheric earnings envied. But for all their money, fame, and achievement, says New York Times
columnist William C. Rhoden, black athletes still find themselves on the periphery of true power in the multibillion-dollar industry their talent built.
Provocative and controversial, Rhoden’s $40 Million Slaves weaves a compelling narrative of black athletes in the United States, from the plantation to their beginnings in nineteenth-century boxing rings and at the first Kentucky Derby to the history-making accomplishments of notable figures such as Jesse Owens, Althea Gibson, and Willie Mays. Rhoden makes the cogent argument that black athletes’ “evolution” has merely been a journey from literal plantations—where sports were introduced as diversions to quell revolutionary stirrings—to today’s figurative ones, in the form of collegiate and professional sports programs. Weaving in his own experiences growing up on Chicago’s South Side, playing college football for an all-black university, and his decades as a sportswriter, Rhoden contends that black athletes’ exercise of true power is as limited today as when masters forced their slaves to race and fight. The primary difference is, today’s shackles are often of their own making.
Every advance made by black athletes, Rhoden explains, has been met with a knee-jerk backlash—one example being Major League Baseball’s integration of the sport, which stripped the black-controlled Negro League of its talent and left it to founder. He details the “conveyor belt” that brings kids from inner cities and small towns to big-time programs, where they’re cut off from their roots and exploited by team owners, sports agents, and the media. He also sets his sights on athletes like Michael Jordan, who he says have abdicated their responsibility to the community with an apathy that borders on treason.
Sweeping and meticulously detailed, $40 Million Slaves is an eye-opening exploration of a metaphor we only thought we knew.
"New York Times columnist Rhoden offers a charged assessment of the state of black athletes in America, using the pervasive metaphor of the plantation to describe a modern sports industry defined by white ownership and black labor. The title and the notion behind it are sure to raise eyebrows, and Rhoden admits that his original title of Lost Tribe Wandering, for all its symbolic elegance, lacked punch. And Rhoden isn't pulling any of his. Rather than seeing rags-to-riches stories where underprivileged athletes reach the Promised Land by way of their skills, he casts the system as one in which those athletes are isolated from their backgrounds, used to maximize profit and instilled with a mindset 'whereby money does not necessarily alter one's status as 'slave,' as long as the 'owner' is the one who controls the rules that allow that money to be made.' Rhoden's writing is intelligent and cogent, and his book's tone is hardly as inflammatory as its name. It's possible that his title and working metaphor will turn off readers who will simply refuse to consider young men making millions of dollars playing a game to be disenfranchised. Nevertheless, this is an insightful look at the role of blacks in sports they dominate but hardly control. (June)" Publishers Weekly (Copyright Reed Business Information, Inc.)
About the Author
William C. Rhoden has been a sportswriter for the New York Times since 1983, and has written the “Sports of the Times” column for more than a decade. He also serves as a consultant for ESPN’s SportsCentury series, and occasionally appears as a guest on their show The Sports Reporters. In 1996, Rhoden won a Peabody Award for Broadcasting as writer of the HBO documentary Journey of the African-American Athlete. A graduate of Morgan State University in Baltimore, he lives in New York City’s Harlem with his wife and daughter.