Synopses & Reviews
In an era of economic uncertainty, layoffs, high unemployment and underemployment, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever. Furthermore, no matter what level position you are seeking, companies want to hire, invest in and promote proven branded leaders – people who exude confidence and authority through their mastery of important branded skills that delivers world-class results individually and through and with people.In this case study of Michael D. Brown’s two years spent showing leaders of a Fortune 5 oil and gas company how to become distinct branded leaders instead of extinct generics, Michael D. Brown shows you how to employ his unique and proven Fresh PASSION methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Fresh PASSION is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve, in a manner that will encourage people to follow your lead with passion, conviction and determination without being asked (or begged).Brown outlines both the Fresh PASSION method and how he applied it in this particular situation with easy-to-follow detail, personal assessments and an interactive action guide that will lead to you developing, enhancing and positioning your personal brand for exponential personal, professional and economic success. You will discover how longtime employees left behind their “generic” ways of thinking and conducting business to create an entire experience they could present to employers, bosses, clients, and co-workers that left them begging for their services and produced double-digit top- and bottom-line results for the company and their clients. This process positioned them as sought-after brands in the organization and lead to them earning record financial compensation, consistent recognition and promotions. With Fresh PASSION, they avoided the pitfalls of a generic career and instead obtained the benefits and leadership credentials that come from being a branded entity.
"The latest from leadership coach Brown (Fresh Customer Service) features glib, used-car salesman advice on personal branding. According to Brown, it's not enough to do good work under the radar. In addition, you need to build a personal brand that offers value to others at your organization, as well as clients and customers. Early in his career (while in college), Brown developed the Fresh PASSIONÂ® system; the acronym stands for 'Preparing Yourself, Aspiring to Reach Your Goals, Staying Laser-Focused, Selling Your Value, Invigorating Yourself, Omitting the Negative, and Nailing the Brand.' He lays out the framework for building a personal brand, encouraging readers to thoroughly assess themselves and sell their own value to those who can help build their careers. The book moves quickly, thanks to gimmicky segments like 'Your Perfect Day' worksheets (high-level goal-setting), 'Brownie Points' (tales of his own experience), 'Quotable Notables' (stories of 'branded' people like Oprah, Arnold Schwarzenegger, Stephen King, and Pablo Picasso), '6.5 Steps Towards Achieving...' for each section, and 'Doggie Bags' (takeaways). While the exercises are useful, Brown's relentless catchphrases, pitches for his own site, and hyperactive tone will make readers feel like they're sitting through a time-share pitch." Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever.
In Fresh Passion: Get a Brand Or Die A Generic, Michael D. Brown shows you how to employ the Fresh Passion methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or a member of any other vocation, Fresh Passion is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve.
Brown outlines the Fresh Passion method in easy-to-follow detail, with plenty of interactive worksheets and quizzes to keep you engaged in the process and on the right track. You will discover how to create an entire experience you can present to employers, bosses, clients, and co-workers that will leave them begging for your services and expertise. With Fresh Passion, you can avoid the pitfalls of a generic career and instead obtain the benefits that come from being a branded entity.
Inject some Fresh Passion into your life and your career today! It’s never too soon to prevent a generic death and never too late to create a winning brand that will guarantee you long-term personal and professional success that does not waver?even when the economy starts to shake.
A business needs a brand, but does an individual? Michael D. Brown, the master of differentiation, shows readers how to employ his Fresh Passion method to build a personal brand that will help them succeed in any career. A method for anyone in pursuit of success. By establishing a powerful brand, men and women can outperform and outshine peers and competitors. The same tricks that make consumers reach for the same brand of soft drink time and time again work for people, too, making them more desirable to employers and customers alike. Readers will discover how to build positive experiences with their coworkers, supervisors, customers, and clients such that they are viewed as a valued member of the team.Avoid a generic career. The author’s goal is to teach readers how to avoid death by being generic. His key advice? Turn jobs into meaningful work by looking at long-term personal and professional goals and mold a personal brand that paves the way to success.Use a personal brand to build job security. In a time of layoffs and economic uncertainty, it is more important than ever to stand out in the crowd. Using the Fresh Passion skills, readers will be ready to be recognized as indispensible when upheaval strikes in their organizations.
About the Author
Michael D. Brown is a sought-after speaker, management expert, and author of Fresh Customer Service®: Treat the Employee as #1 and the Customer as #2 and You Will Get Customers for Life. He has over fifteen years of experience helping companies and individuals achieve results and has held numerous leadership positions at Fortune Global 100 Companies. Michael is a leading authority on fresh results and has motivated and helped hundreds of individuals and entrepreneurs create and deliver a competitive personal brand that yields exponential personal and professional success.
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