Synopses & Reviews
Once upon a time, starting a business meant months of researching, refining business goals and writing business plans, talking to investors and banks, negotiating for loans, and raising money. But today, agile web development practices mean that you can almost launch on an idea and figure it out as you go. At least that’s what authors Jason Glaspey and Scott Kveton and their colleague Michael Richardson did when starting bacn.com, an online bacon retailer.
In this mouth-watering tale, they describe their process of starting a business on a shoestring, including the things they did right and the things they did wrong. Bacn.com didn’t make them millionaires — not even close! But the lessons they learned have led to comfortable success on their follow-up ventures. And whether it’s choosing a domain name or selecting the right content management systems, buying and storing inventory or figuring out fulfillment, using social media for marketing or finding a location to host an “epic” party, their stories will help you jumpstart your own web business.
From Idea to Web Start-up in 21 Days: Creating bacn.com is about creating an online business, complete with offline fulfillment and inventory, in three weeks. This book highlights rapid, agile development in terms of programming and business models. These rare and highly respected development practices aren't often discussed and showcased as transparently as in From Idea to Web Start-up in 21 Days. The book features highly specific techniques and tools that not only show what it takes, but how quickly and efficiently so much can be done on the web. Finally, the book uses real-world examples to illustrate key concepts.
About the Author
is a freelance interactive producer who works with a wide range of clients creating interactive content. Jason has been building websites and online tools for himself for years now as a way to escape the client work that kept him busy during the day. By constantly fiddling and testing opportunities online, he's continuously refined the way in which new businesses are created in a day where much of what you need can be acquired with a laptop and an internet connection. His professional experience consists of global brands such as Nike, Burton Snowboards, Starbucks, and Nokia, to small local companies native to his hometown of Portland, Oregon.
Scott Kveton is an entrepreneur who lives and works in Portland, Oregon. He is currently the co-founder and CEO a mobile phone infrstructure company called Urban Airship and has been active with a variety of startups and open source/standards groups over the past 15 years. Beyond technology, Scott is an avid gardener, from-scratch pizza maker and of course, bacon lover.
Table of Contents
Chapter 1 Why Bacon?
Chapter 2 Finding the Brand
Chapter 3 Building Bac’n
Chapter 4 Logistics (or The Site Isn’t Everything)
Chapter 5 Launching with a Live Audience
Chapter 6 Moving On Incrementally
Chapter 7 Maintenance Mode & Other Opportunities
Chapter 8 Selling Bac’n
Chapter 9 Wrapping Up Bac’n