Synopses & Reviews
The Fundamentals of Fashion Design offers an illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea through to its realization in 3D form.
It examines everything from research to design, different types of fabrics and their properties, and machinery and methods of construction. The book also discusses how a collection is formed, whom it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents.
The new edition includes in-depth case studies, interviews and student exercises to help put the techniques and ideas into a real-world, practical context.
'Great book, very current, attractive and appealing.’
Elizabeth Williams, Columbia College, Chicago, USA
‘I like the compact layout of this book as well as the current inspiring images and modern appeal – very student friendly.’
Amanda Lovell, Art Institute of New York City, USA
'It gives a nice overview of the industry in a fun modern way ... I think this will get students jazzed up about being in the department.'
Suzanne Cotton, Columbus College of Art and Design, USA
'Very inspiring, easy to navigate around and full of very useful and inspiring content...valuable as it enables students to make the connection between specialist fashion skills and art based skills and how they all play a key role in visual design communication.'
Georgina Hooper, Chichester College, UK
'A good introductory text with informative visuals mapping the important aspects to Fashion Design.'
Alison Gault, University of Ulster
"The Fundamentals of Fashion Design" (2nd edition) by Richard Sorger and Jenny Udale offers a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3D form.
New case studies featuring contemporary designers contextualise the ideas explored within the book and offer key insights into working - and succeeding - in the fashion industry.
A range of design exercises also helps readers to discover new techniques. This title inspires readers to succeed at what they are best at - designing clothes.
The book features interviews with: Alan Humphrey Bennett, Bally; Boudicca; Kristin Forss, Marni; Louise Grey; Richard Grey; John-Gabriel Harrison; Virginia James, Poetry and Wrap; Peter Jensen; Winni Lok, Calvin Klein; Michele Manz, 7 For All Mankind; Colin McNair, John Varvatos.
About the Author
Richard Sorger is a fashion designer with two labels, ‘Richard Sorger’ and ‘RJS by Richard Sorger’ that he has shown twice yearly at London Fashion Week and sells worldwide. Swarovski and for the Victoria and Albert Museum, London, have both commissioned special pieces from him and the V&A recently acquired one of his dresses for its permanent collection. Richard is the final year design tutor for the BA (Hons) Fashion course at Middlesex University and has taught at various other institutions including Central Saint Martins and London College of Fashion.
Jenny Udale studied BA Fashion Textiles at the University of Brighton and MA Womenswear, with a focus on innovative printed textiles, at the Royal College of Art. Jenny successfully launched her own womenswear label after graduation.
Currently a freelance printed textile designer, she sells mainly to the UK and US market. Jenny is interested in how craft can be fused with modern technology to produce innovative textiles. She has lectured in fashion and textiles at the University of Brighton, University of Middlesex and Kingston University, and is currently pathway leader for textiles at Ravensbourne. Jenny authored Textiles and Fashion for AVA publishing and contributes to magazines on fashion textiles. She is currently working on a contemporary Knitwear book.
Table of Contents
CHAPTER 1: RESEARCH
Are you fashionable?
Know your subject
Starting your research
Choosing a theme or concept
Sources of research
The research book
Mood-, theme- and storyboards
Interview: John-Gabriel Harrison
Case study: Alexander McQueen
CHAPTER 2: DESIGNING
Proportion and line
God is in the details
Fabric, colour and texture
Rendering your ideas
Interview: Peter Jensen
Case study: Nicolas Ghesquiere + Balenciaga
CHAPTER 3: FABRICS AND TECHNIQUES
Fabric and yarn trade shows
Interview: Michele Manz, 7 for All Mankind
Case study: Marni
CHAPTER 4: CONSTRUCTION
Tools and machinery
Draping on the mannequin
Interivew: Louise Gray
Case study: Alber Elbaz/Lanvin
CHAPTER 5: DEVELOPING A COLLECTION
Who are you designing for?
Types of garment
Putting together a collection
Showing a collection
Promoting a collection
Interview: Winni Lok, Calvin Klein
Case study: Margiela