Synopses & Reviews
An update to the popular first edition of the same name, providing a fresh introduction to the key elements of the discipline and takes the student step-by-step through the key processes, themes and applications in illustration.
'The book truly lives up to its title: It’s all about the fundamentals, and it covers all the bases. It goes into depth about medium choices, different kinds of illustration (editorial, publishing, advertising, etc) and self-promotion ... great for a young student who might be thinking about getting into illustration, or perhaps someone who wants to start a new craft with a clear view of how the illustration industry operates. The book also poses questions to get you thinking, and exercises to get you creating. But I think the thing I like the best is the objectivity in which the material is presented. It’s honest, sharing the ins and outs, ups and downs to everything it offers. It lets you make the call.'
- Penelope Dullaghan, Illustration Friday, 2012
The Fundamentals of Illustration (2nd Edition) is an update to the popular first edition of the same name, in which Lawrence Zeegen introduces students to the various aspects of the illustration.
This volume provides a fresh introduction to the key elements of the discipline and takes the student step-by-step through the key processes, themes and applications in illustration.
This updated edition includes new and revised content and examples that reflects the changes and developments in the discipline over the past few years.
"The Fundamentals of Illustration" "2nd Edition" by Lawrence Zeegen introduces students to the subject of illustration, taking them through the key skills and practical processes required for the study of this exciting degree course.
This edition has been updated with a wealth of fresh visuals and contemporary case studies. It includes new and revised content and examples that reflect the changes and developments in the discipline over the past few years. Current visual approaches are examined and evaluated, along with new chapters on visual thinking, idea generation and the illustrator as an artist.
A chapter on the professional practice of a freelance designer helps students to understand the realities of this creative career path.
Each chapter concludes with a case study, which outlines a brief and then describes each stage of the process, from the illustrator's initial response to the completion of the project. The case studies feature the work of: John Clementson, Tim Vyner, Olivier Kugler, Damian Gascoigne, Ben Kelly and Howard Read. The book also contains a series of interviews with practising illustrators such as Autumn Whitehurst, Stina Persson and Anthony Burrill.
About the Author
Lawrence Zeegen is an illustrator, educator and writer. Illustrating since graduating from the Royal College of Art, his clients include major international newspapers and magazines, book publishers, design companies and advertising agencies. He is currently Head of School for the School of Communication Design at Kingston University where he leads undergraduate and postgraduate courses in animation, film-making, graphic design, illustration and screen design for film and TV.
Table of Contents
IntroductionChapter 1: Visual ThinkingStarting Off…Investigating the BriefGathering InspirationBrainstormingPresenting the VisualCareer Longevity
Case study and author tips Chapter 2: The Illustrator as Artist
Art School EthosThe Discipline of IllustrationA Demanding LifestyleThe New Wave of IllustratorsCase study and author tips Chapter 3: Principles + ProcessesThe power of the pencil Material world Odd media Using photographyMixing mediaThe digital divideCase study and author tips Chapter 4: Practices + ProfessionalismThe overviewEditorial illustrationEditorial interviewBook publishingBook illustration interviewFashion illustrationFashion interviewAdvertising illustrationAdvertising interviewMusic industry illustrationMusic interviewCollaborationCollaboration interviewSelf-initiatedSelf-initiated interview Chapter 5: Presentation + PromotionMarketing the productPortfoliosWebsitesAvenues for self-promotionIllustration agency representationPresentation techniquesCase study and author tips Chapter 6: Production + ProformasEssential kitStudio set-upResources and referenceProduction tips
Case study and author tips ContactsBibliographyIndexAcknowledgements