Synopses & Reviews
Every independent professional needs a foolproof marketing and sales plan that constantly generates new clients and prospects. The go-to guide for successful professionals, consultants, and coaches, Get Clients Now! offers proven methods for creating and implementing a winning program to build a client base that exceeds your wildest expectations.
Using a simple cookbook model, you’ll identify the “success ingredients” missing from your current marketing activities, and create a personalized marketing plan drawn from a menu of options. Next, you’ll get detailed recipes for the tools and tactics that will make your customized plan work, and a structured, easy-to-follow 28-day program for putting your plan into action.
Throughout you’ll find insightful tips for overcoming the fear, procrastination, and resistance that can keep you from succeeding. Using detailed worksheets and exercises, based on your personality and situation, you’ll be able to pinpoint the strengths of your business, and make them the cornerstone of your no-fail marketing and sales system.
Featuring helpful examples and contributions from experts in marketing and motivation, this powerhouse guide shows you how to leverage the “magic formula” for successful marketing: choosing simple, effective tactics and using them consistently.
This completely revised third edition includes a wealth of information for taking advantage of new developments in the online world. You’ll also get advice on integrating your online and offline marketing approaches, and learn how to:
• Use social media to your advantage.
• Employ Internet marketing techniques such as blogging, broadcast e-mail, and search engine optimization.
• Prospect and network online.
• Build high-touch relationships in a high-tech world.
The definitive how-to guide to winning new business, Get Clients Now! has been road-tested by readers since 1999, and taught by hundreds of licensed facilitators. Thousands of independent professionals have taken their businesses to the next level with this step-by-step plan— why not you?
Advance Praise for Get Clients Now!:
“Terrific book. The combination of a system filled with how-to wisdom, and a game plan for following it step by step all the way to a successful outcome. Get this book, internalize C.J.’s teaching, and you’ll find yourself serving a lot more people, thus making a lot more money.”
— Bob Burg, author of Endless Referrals and co-author of The Go-Giver
“Whether you’re just starting your business or ready to take it to the next level, Get Clients Now! provides a clear roadmap to reach your goals. Make sure to follow the day-by-day marketing plan outlined in the book. You’ll create endless opportunities to do what you love — and get paid well for it!”
— Jill Konrath, author of SNAP Selling and Selling to Big Companies
“The most common question people ask me is: ‘How do I get clients?’ Thank goodness for C.J. and this incredible program. Now whenever someone asks me that question, I’ll just hand them this book. Read it. Then use it. By this time next month, you’ll have new clients, new profits, and a big smile on your face.”
— Dr. Joe Vitale, star of The Secret and author of The Attractor Factor and Spiritual Marketing
C.J. Hayden is a Master Certified Coach, popular speaker, and principal of Wings for Business LLC. Since 1992, she has helped thousands of self-employed professionals to earn a better living doing what they love. C.J. has written more than 400 articles for publications and websites such as Home Business, Rain-Today, and About.com, and taught marketing for John F. Kennedy University, Mills College, and the U.S. Small Business Administration.
Review
"...contains a wealth of simple, easy-to-use tactics to help you market your services."--Virtual Assistant Forums
Review
"... offers organization, inspiration, and motivation, not to mention a gentle but firm push... an excellent starting point.”
-Career Planning and Adult Development Journal
Synopsis
Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it’s easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action.
Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn:
• How to choose the best marketing tactics for their situation and personality
• Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing
• Online networking and prospecting, social media, and internet marketing strategies that really work
• Advice on integrating online and offline tactics
• Tips for dealing with fear, resistance, and procrastination
• And more
Complete with worksheets, exercises and all-new examples, Get Clients Now! remains the definitive guide on winning new business.
Synopsis
Get Clients Now has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it's easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action. Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn: * How to choose the best marketing tactics for their situation and personality * Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing * Online networking and prospecting, social media, and internet marketing strategies that really work * Advice on integrating online and offline tactics * Tips for dealing with fear, resistance, and procrastination * And more Complete with worksheets, exercises and all-new examples, Get Clients Now remains the definitive guide on winning new business.
Synopsis
Push past any obstacle to Get Clients Now with the third edition of this definitive guide for growing your business. Replace scattershot marketing with a menu of targeted strategies and a 28-day action plan (including practical worksheets and exercises) focused on proven tactics, the power of relationships, online and social-media networking, overcoming fear, and more.
Synopsis
Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of getting your brand in front of your customers. But where to begin? Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience?For years, Get Clients Now has helped thousands of independent professionals dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days Readers will learn: - How to choose the best marketing tactics for their situation and personality - Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing - Proven and effective online networking and prospecting, social media, and internet marketing strategies - Advice on integrating online and offline tactics - Tips for dealing with fear, resistance, and procrastination - And moreNow in its third edition, this definitive guide has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers
Synopsis
Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.
Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience?
Using a simple cookbook model, the book helps you identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days
In Get Clients Now , you will learn:
- How to choose the best marketing tactics for their situation and personality
- Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing
- Proven and effective online networking and prospecting, social media, and internet marketing strategies
- Advice on integrating online and offline tactics
- Tips for dealing with fear, resistance, and procrastination
Now in its third edition, Get Clients Now has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers
Synopsis
Stop crossing your fingers and hoping your chosen marketing methods are landing with the right customers. Learn how to target your base today
Synopsis
In a world where the average consumer is bombarded with more than 4,000 marketing messages each day, how can you make your voice heard above the din? How can you make your service stand out from the crowd? How can you reach the marketing-weary public and attract new clients? Get Clients Now! shows you how. This inspirational and motivational book features a 28-day marketing program that shows you how to locate, land, and keep new clients in greater numbers than you ever dreamed possible.
“…a complete marketing and sales system for self-employed professionals, consultants, and others who need to market a service business. Using its tremendous client-attracting tools, readers will inject their marketing efforts with energy and enthusiasm, design an effective plan of action, and dramatically increase their client base.”
—Business to Business Newspapers, Inc.
“…a brilliant and effective 28-day marketing program for professionals and consultants…offering tools that readers can inject into their marketing efforts with renewed energy and fresh enthusiasm, utilize to design enhanced plans of marketing action, and dramatically increase their client base no matter what their area of consultative practice.” —Bookwatch
C.J. Hayden is a Certified Professional and Personal Coach, seminar leader, popular speaker, and the principal of Wings of Business Coaching. She has presented hundreds of programs on relationship marketing, fearless self-promotion, and entrepreneurial success to corporate clients, professional associations, and small businesses. Her articles have been published internationally in Home Business, Selling Power, and SalesDoctors magazines, as well as in numerous regional publications.
Synopsis
"Foreword by Jay Conrad Levinson, author of the ""Guerilla Marketing"" series
Get Clients Now empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn:
* how to choose the right marketing tactics for their situation and personality
* a foolproof method to diagnose exactly what is missing in their marketing and how to fix it
* how to use the latest Internet marketing techniques like ezines, search engine optimization, and blogging
* hands-on approaches for replacing unproductive cold calling with the power of relationship marketing
* and much, much more!"
About the Author
C. J. HAYDEN is a Master Certified Coach, popular speaker, and principal of Wings for Business, LLC, a firm that teaches self-employed professionals to make more money with less effort.
Table of Contents
Contents
Foreword by Jay Conrad Levinson
Acknowledgments
Introduction
PART I: THE SETUP
Chapter 1: What Really Works? Effective Marketing Strategies
Chapter 2: Where Do You Start? The Marketing and
Sales Cycle
Chapter 3: Where Are You Headed? Setting Your Sales and
Marketing Goal
PART II: THE SYSTEM
Chapter 4: What’s Stopping You? Selecting Your Success
Ingredients
Chapter 5: Here’s What to Do: Choosing from the Action
Plan Menu
Chapter 6: You’re Ready . . . Let’s Go! Putting the System
into Action
PART III: THE STRATEGIES
Chapter 7: Filling the Pipeline: When You Don’t Know Enough
People to Contact
Chapter 8: Following Up: When You Know Plenty of People but
You’re Not Contacting Them
Chapter 9: Having Sales Conversations: When You’re
Contacting People but Not Getting a
Chance to Sell
Chapter 10: Closing Sales: When You’re Having Sales
Conversations but Not Getting Sales
Index