Synopses & Reviews
Green has finally hit the mainstream. Soccer moms drive Priuses. And the business consultants say it's easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult.
In this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decade's worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his?
We'll only solve our problems if we're realistic about the challenge of climate change. In this eye-opening, inspiring book, Schendler illuminates the path.
A maverick sustainability expert provocatively explores the difference between feel-good gestures and the hard work of going green--for businesses, individuals, or government.
Going green is easy and profitable.” Thats the common refrain from sustainability gurus. In reality, though, many green-leaning businesses, families, and governments are fiddling with the small stuff while the planet burns. Why? Because implementing sustainability is brutally difficult.
If were going to cut CO2 emissions 80 percent by midcentury, it will take more than a recycling program and some hemp shopping bags. Well only solve our problems if were realistic about the challenge of climate change. In this witty book, a sustainable business foot soldier with over a decades worth of experience illuminates the path.
About the Author
Auden Schendler is executive director of sustainability at Aspen Skiing Company. In 2006, he was named a global warming innovator by Time magazine.