Synopses & Reviews
Kids love to express themselves, and are designers by nature — whether making posters for school, deciding what to hang in their rooms, or creating personalized notebook covers. Go
, by the award-winning graphic designer Chip Kidd, is a stunning introduction to the ways in which a designer communicates his or her ideas to the world. It's written and designed just for those curious kids, not to mention their savvy parents, who want to learn the secret of how to make things dynamic and interesting.
Chip Kidd is "the closest thing to a rock star" in the design world (USA Today), and in Go he explains not just the elements of design, including form, line, color, scale, typography, and more, but most important, how to use those elements in creative ways. Like putting the word "go" on a stop sign, Go is all about shaking things up — and kids will love its playful spirit and belief that the world looks better when you look at it differently. He writes about scale: When a picture looks good small, don't stop there — see how it looks when it's really small. Or really big. He explains the difference between vertical lines and horizontal lines. The effect of cropping a picture to make it beautiful — or, cropping it even more to make it mysterious and compelling. How different colors signify different moods. The art of typography, including serifs and sans serifs, kerning and leading.
The book ends with ten projects, including an invitation to share your designs at GoTheBook.com.
Author Kidd is well-known in the graphic design world for his manybook cover designs. In this colorful, visual, often humorous text, he introduces graphic design and its history, then explores form,typography, content, and concept. The final chapter presents 10 design projects; students can post and share their projects at adedicated web site. The book practices what it preaches with large-format color photos and illustrations and oversized text inbold designs on every page, offering high-interest visual approach. The book closes with a list of magazines, web sites, museums, andorganizations. The heavy cardboard covers are reminiscent of a baby board book, providing satisfying heft.Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
"Celebrated designer Kidd's first lesson is on the front cover: the eight-sided red sign on it doesn't say STOP, but GO. 'The cover is weird,' Kidd writes. 'But you opened it anyway. And you know what? That was a design decision.' Crammed with images and type, the book is as riotous as a walk through Times Square. A brief introduction to copyright, thoughts on the place of graphic design in the broader world of design, and a short history of graphic design lead to the heart of the book: a series of lucid, witty, and absorbing analyses of graphic design techniques, illustrated largely with book covers created by Kidd and his colleagues. They sometimes sound like descriptions of magic tricks not a coincidence, since graphic design, like magic, is concerned with manipulating viewers' attention. 'If you simply turn an image upside down, it automatically makes the viewer not only look at it differently, but pay more attention to it.' There's a section on typography, and an inspiring series of exercises tomorrow's designers will want to grab a pencil and get going. Ages 10up. Agent: Amanda Urban, Curtis Brown." Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
"An excellent introduction to graphic design through [the author's] own excellent work. Anyone interested in the subject, including most practitioners, will find it delightful." Milton Glaser
About the Author
Chip Kidd is an award-winning designer whose work for Knopf and other publishers helped create a revolution in book design. He is also the author of two novels, The Cheese Monkeys and The Learners, as well as the graphic novel Batman: Death by Design. He lectures frequently on design, and his 2012 TED talk was cited as one of the “funniest of the year.” Mr. Kidd divides his time among New York City; Stonington, Connecticut; and Palm Beach, Florida.