Synopses & Reviews
delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.
Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce—whether your company focuses on consumers or business-to-business.
From there you will learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising.
Going Wireless also delves deep inside the corporation. First you'll find out why most companies are "handsizing" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, and much more.
The best part is that these scenarios are supported by over 40 brand-name success stories, including:
- How Sears saves millions by wirelessly enabling 100 percent of their appliance repair technicians;
- How the Gap proved that by sewing wireless technology in their clothing they could reduce labor distribution costs by 50 percent;
- How McKessanHBOC—a Fortune 40 corporation—used mobile technology to entirely eliminate all their manifest imaging costs.
While most people associate wireless with cell phones and Palm handhelds, you'll also learn that wireless has been around for over 100 years and has spawned mobile options you've never heard of and is being used in ways you've never imagined.
This makes Going Wireless the perfect book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable.
The future of communications is wireless. Portable devices will soon go far beyond the capabilities of cell phones, allowing users to use email, access the internet, and send and receive information anywhere in the world in real time. Wireless technology is revolutionizing every business process, from employee communications and competitive intelligence to sales and marketing. Companies will be radically transformed by innovations such as anywhere, anytime document accessibility and revolutionary marketing tactics. Businesses will be able to arm their customers with devices that make getting information and buying products faster and easier than ever. For example, the Speedpass used by Mobil gas stations will soon be available to fast food restaurant-goers lunch can be paid for with the swipe of a card. Business technology expert Jaclyn Easton presents more than 30 companies that are saving money and increasing productivity with the use of wireless devices. Bursting with detailed descriptions of how Coca-Cola, Kraft, Avis, Sears, UPS, the Gap and other companies have successfully integrated mobile technology, Going Wireless shows how any business can stay ahead of the competition and profit from this exciting revolution in business.
The future of communications is wireless. Business technology expert Jaclyn Easton showcases more than 30 companies that are saving money and increasing productivity with the use of wireless devices. "Going Wireless" shows how any business can stay ahead of the competition and profit from this exciting revolution in business. Illustrations. 10 photos.
About the Author
Jaclyn Easton is one of the world's only business technology futurists. She is best known as a Los Angeles Times columnist for seven years, an Emmy Award winner for her technology reporting for CBS News in Los Angeles, and the author of StrikingItRich.com, which in 1999 was Amazon.com's #1 bestselling entrepreneur/business book.