Synopses & Reviews
The amount of money generated by college sports is staggering. The National Collegiate Athletic Association takes in $800 million just from its annual menand#8217;s basketball tournament.
Yet while the schools, coaches, TV networks, and sponsors all profit, the athletes themselves do not. These young stars, many from disadvantaged backgrounds, receive no compensation or endorsement deals and can be banned for the slightest infraction of NCAA rules. They put up with indentured servitude to chase their dreams of pro glory. A tiny handful each year reach the NBA or NFL, but what happens to the rest is an epic scandal: little or no real education, often no diploma, and a discouraging future.
Bestselling author Joe Nocera, a New York Times op-ed columnist and investigative reporter, has emerged as one of the NCAAand#8217;s fiercest critics. Now he delivers the definitive exposand#233; of college sports, behind the glitz of March Madness and the Bowl Championship Series. He reveals the moral, financial, and legal ramifications of an industry that claims to protect amateur athletes while exploiting their talents and hard work. He shines a powerful light on the businessmen behind the NCAA and how their hypocrisy hurts athletes at all levels.
A fascinating collection of profiles by one of America?s leading business journalists
For three decades, in major publications such as Texas Monthly, Esquire, Fortune, and now The New York Times, Joe Nocera has reported on the people who dominate the business world, for better or worse. Everyone from Warren Buffett to T. Boone Pickens to George Steinbrenner to Ken Lay has fallen under his microscope.
Now, in this collection of his best work, he explores how we define good guys and bad guys in business and concludes that things are often not what they seem.
It turns out that there are surprisingly good qualities in classic villains like junk bond king Michael Milken and notorious stock analyst Henry Blodget. And some business celebrities who are widely admired, such as Steve Jobs, are not quite the good guys they appear to be on the surface.
Good Guys and Bad Guys also offers a fresh perspective on some of today?s biggest controversies, such as global warming, Apple?s iPhone, CEO compensation, the tobacco industry, short sellers, and much more.
The greatest columns and profiles by the bestselling coauthor of All the Devils Are Here.
What's it like to be a top tobacco executive when your kid asks you about smoking? How did a young liberal arts major become the hottest tech-stock analyst of the '90s, and why did he self-destruct? How did one family's dysfunction change the media landscape?
Some people think business journalism is all about balance sheets, income statements, and earnings per share. But if you want to answer the really interesting questions-about heroes and hucksters, visionaries and madmen, and other larger-than-life characters-you need a reporter like Joe Nocera.
For more than twenty-five years Nocera has shed new light on the giants of the business world-Warren Buffett, T. Boone Pickens, Bob Nardelli-as well as on the less famous but equally fascinating. He builds stories around their motivations, personalities, and deepest characters. And instead of just pigeonholing them as good guys or bad guys, he explores the gray areas in between.
About the Author
Joe Nocera is a business columnist for The New York Times, a staff writer for The New York Times Magazine, and a regular commentator on NPRs Weekend Edition Saturday. He spent ten years at Fortune as a writer, editor, and editorial director. He has won two Gerald Loeb awards and three John Hancock awards for excellence in business journalism and was a Pulitzer finalist in commentary. He is the author of A Piece of the Action.