Synopses & Reviews
Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking beyond the "Google Search" button?
While you can interface with Google in 97 languages and glean results in 35, you can't find any kind of instruction manual from Google. Lucky for you, our fully updated and greatly expanded second edition to the bestselling Google: The Missing Manual covers everything you could possibly want to know about Google, including the newest and coolest--and often most underused (what is Froogle, anyway?)--features. There's even a full chapter devoted to Gmail, Google's free email service that includes a whopping 2.5 GB of space).
This wise and witty guide delivers the complete scoop on Google, from how it works to how you can search far more effectively and efficiently (no more scrolling through 168 pages of seemingly irrelevant results); take best advantage of Google's lesser-known features, such as Google Print, Google Desktop, and Google Suggest; get your website listed on Google; track your visitors with Google Analytics; make money with AdWords and AdSense; and much more.
Whether you're new to Google or already a many-times-a-day user, you're sure to find tutorials, tips, tricks, and tools that take you well beyond simple search to Google gurudom.
Whether readers are new to Google or already many-times-a-day users, they're sure to find tutorials, tips, tricks, and tools that take them well beyond simple search to Google gurudom.
About the Author
Sarah Milstein writes, speaks and consults frequently on Twitter. A Web 2.0 strategist and co-founder of 20slides.com, a site for lively, work-related workshops, she is the author of "Twitter and the Micromessaging Revolution," an O'Reilly Media research report. Previously, she was on the senior editorial staff at O'Reilly, where she founded the Tools of Change for Publishing conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. She's also written for the series, co-authoring "Google: The Missing Manual."
Before joining O'Reilly, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner.
J.D. Biersdorfer is the best-selling author of iPad: The Missing Manual, Best iPhone Apps (Second Edition), Netbooks: The Missing Maunal, and The iPod Shuffle Fan Book. She is the co-author of iPod: The Missing Manual, Google: The Missing Manual (Second Edition), iPhoto '09: The Missing Manual, and The Internet: The Missing Manual. She has authored the weekly technology column "Q&A" for the New York Times since 1998 and often writes about art, books, and design for other sections of The Times. J.D. also co-hosts the independent Pop Tech Jam audio podcast, which explores current events in the world of technology and geek culture.
Rael Dornfest is Founder and CEO of Portland, Oregon-based Values of n. Rael leads the Values of n charge with passion, unearthly creativity, and a repertoire of puns and jokes - some of which are actually good. Prior to founding Values of n, he was O'Reilly's Chief Technical Officer, program chair for the O'Reilly Emerging Technology Conference (which he continues to chair), series editor of the bestselling Hacks book series, and instigator of O'Reilly's Rough Cuts early access program. He built Meerkat, the first web-based feed aggregator, was champion and co-author of the RSS 1.0 specification, and has written and contributed to six O'Reilly books. Rael's programmatic pride and joy is the nimble, open source blogging application Blosxom, the principles of which you'll find in the Values of n philosophy and embodied in Stikkit: Little yellow notes that think.
Matthew MacDonald is a science and technology writer with well over a dozen books to his name. Web novices can tiptoe out onto the Internet with him in Creating a Website: The Missing Manual. HTML fans can learn about the cutting edge of web design in HTML5: The Missing Manual. And human beings of all description can discover just how strange they really are in the quirky handbooks Your Brain: The Missing Manual and Your Body: The Missing Manual.
Table of Contents
The Missing Credits; About the Authors; About the Creative Team; Acknowledgements; The Missing Manual Series; Introduction; A Little History; How the Web Was Won: Google's Technology; About This Book; About the Outline; The Very Basics; About → These → Arrows; Late-Breaking News; About MissingManuals.com; Safari® Enabled; Part I: Searching with Google; Chapter 1: Google 101; 1.1 The Heart of Google: Basic Text Searches; 1.2 How to Get More out of Google; 1.3 Two Important Google Quirks; 1.4 Interpreting Your Results; 1.5 When Not to Use Google; 1.6 Nine Very Cool Google Tricks; 1.7 A Final Tip: Googling Google; Chapter 2: Superior Searching; 2.1 Have It Your Way: Setting Preferences; 2.2 Advanced Search; 2.3 Advanced Search on Steroids; 2.4 Searching by Language and Country; 2.5 Searching by Town; 2.6 Getting Fancy with Syntax; 2.7 Mixing Syntax; 2.8 Anatomy of a Google URL; Part II: Google Tools; Chapter 3: Googling Further: Images, News, Maps, and More; 3.1 Google Images; 3.2 Google News; 3.3 Google Maps; 3.4 Google Directory; 3.5 Google Print; Chapter 4: Googling with Others: Groups and Answers; 4.1 Google Groups; 4.2 Google Answers; Chapter 5: Shopping with Google; 5.1 When to Use Froogle; 5.2 Finding Stuff with Froogle; Chapter 6: The Google Toolbar; 6.1 The Google Toolbar: Search Faster; 6.2 Other Browsers with Google Features; Chapter 7: More Cool Google Tools; 7.1 Alternative Search Boxes; 7.2 Bookmarklets; 7.3 Google Desktop Search; 7.4 Google Deskbar; 7.5 Experimental Google Tools; 7.6 Google Wireless; 7.7 Google SMS; Part III: Google for Webmasters; Chapter 8: Becoming a Search Result; 8.1 Getting Your Site Ready for Google; 8.2 Getting Google's Attention; 8.3 Does Google Know You're There?; 8.4 Rising in Google Results; 8.5 Getting Rid of Google; 8.6 Adding Google Searches to Your Site; Chapter 9: Making Money with Google; 9.1 Google AdSense; 9.2 Google AdWords; Chapter 10: Google Analytics; 10.1 How Google Analytics Works; 10.2 Setting Up Google Analytics; 10.3 A Snapshot of Your Web Traffic; 10.4 Assessing Your Site; 10.5 Goal Tracking; 10.6 Understanding Your Visitors; Part IV: Gmail; Chapter 11: Gmail; 11.1 Welcome to Gmail; 11.2 Composing and Sending Messages; 11.3 Gmail Mailbox Management; 11.4 The Contacts List; 11.5 Adjusting Your Account Settings; 11.6 Other Cool Gmail Tricks; 11.7 Three Other Ways of Reading Gmail; Part V: Appendix; Appendix A: The Google Wide Web; A.1 Sites That Use Google; A.2 Sites That Discuss Google; A.3 Google on Google; Colophon;