Synopses & Reviews
AdSense For Dummies
is the book Web site and business owners need to leverage Google’s affiliate marketing program. This book walks readers through setting up an AdSense account, and provides valuable information on how to use AdSense to address visitor interests and implement a successful AdSense program. Also covers administrative functions, such as account management and tracking payments, and contains several top tens lists about what AdSense users should avoid, what types of resources are available to help AdSense users optimize their efforts, and what techniques can help drive traffic to their Web site.
- Part I – Discusses what AdSense is and how it works. Then walks readers through registering for the AdSense program, building a Web site that capitalizes on AdSense capabilities, applying basic SEO techniques to AdSense efforts, and installing the AdSense code.
- Part II – Focuses on how AdSense works for content Web sites. The first chapter in this section defines cost-per-click (CPC) programs and the concept of cost-per-millions (CPM). Additional chapters provide specific techniques for building effective content, designing eye-catching, well-performing content ads and using multiple ad blocks on a single page or Web site. Referral programs are also covered in detail in this section.
- Part III – Clarifies the differences between AdSense for search and AdSense for content. Shows readers how to use AdSense for search to improve site revenue. Various search capabilities and styles are covered, as well as creating search ads and customizing search results, plus additional AdSense capabilities—such as AdSense for Mobile and AdSense for RSS.
- Part IV – Guides readers through the process of tracking AdSense results using server logs, channels and Google Analytics. Covers using AdSense reports to track and improve revenue results.
- Part V – Provides readers with additional tips, tools and resources to improve their success with Google’s AdSense program.
You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies
will get you started. It’s loaded with tips to help you implement a successful AdSense program.
AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to:
- Register and set up an AdSense program
- Track results with server logs, AdSense reports, and Google Analytics
- Boost AdSense income with search engine optimization techniques
- Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair
- Fine-tune your Web site with beefed-up content to please Google and boost effectiveness
- Earn more with AdSense for RSS, streaming video, and referral units
- Design appealing ads and search boxes, and deal with ads from competitors
- Add video units to your site, design mobile ad units, and understand referral units
In Google AdSense For Dummies, author Jerri Ledford, a self-described “Google geek,” helps you make money with AdSense.
The co-author of "Google Analytics" presents the book Web site and business owners need to leverage Google's affiliate marketing program. Ledford walks readers through setting up an AdSense account, and provides valuable information on how to implement a successful AdSense program.
Here's how to earn money from your Web site without selling a thing!
If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek-speak and shows you what AdSense is, how to make your site Google-friendly, how to use AdSense for Search or Content, and more.
Fine-tune your Web site — beef up your content for Google's approval as well as to boost effectiveness
Apply Google guidelines — include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair
Discover other types of AdSense — use AdSense with video, mobile, and RSS
Learn to love units — add video units to your site, design mobile ad units, and understand referral units
Get creative — use AdSense as a page element on your blog and design knockout ads and cool search boxes
Make them pay — increase your income from AdSense for RSS, referral units, and streaming videos
Use some sense — track your results using AdSense reports and Google Analytics
Open the book and find:
Answers to FAQs about AdSense
Tips for building a content-rich Web site
How search engine optimization can boost AdSense income
What to do about competitors' ads
Secrets for designing ads with appeal
How to set up AdSense for mobile and RSS feeds
How the AdSense referral program works
What server logs and channels can tell you
About the Author
Jerri Ledford is a self-described "Google geek" who has written more than a dozen books on Google applications and search engine optimization. She maintains a blog about Google products at www.google-geek.com. She is the coauthor of Google Analytics 2.0, also from Wiley.
Table of Contents
Part I: AdSense Basics.
Chapter 1: Understanding Google AdSense.
Chapter 2: Getting Started with AdSense.
Chapter 3: Building a Content-Rich Web Site.
Chapter 4: AdSense and Search Engine Optimization.
Chapter 5: Installing the AdSense Code.
Part II: The Major Players: AdSense for Content, AdSense for Search.
Chapter 6: Building the Right Content.
Chapter 7: Designing the Per fect Content Ad.
Chapter 8: Understanding AdSense for Search.
Part III: Other Types of AdSense.
Chapter 9: Show Me Some Video (& Other Gadgets).
Chapter 10: AdSense for Mobile.
Chapter 11: AdSense for RSS.
Chapter 12: The AdSense Referral Program.
Chapter 13: AdSense Your Blog.
Part IV: AdSense Administration.
Chapter 14: Tracking AdSense Responses.
Chapter 15: Using AdSense Reports.
Chapter 16: AdSense Revenues.
Part V: The Part of Tens.
Chapter 17: Ten (Plus Two) Must-Have Tools for AdSense.
Chapter 18: Ten AdSense Don’ts.
Chapter 19: Ten Ways to Improve Web Site Traffic.