Synopses & Reviews
Get the most out of the free Google Analytics service—and get more customers
Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool.
You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers.
- Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers
- Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users
- Shares techniques for converting end users into customers
- Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use
With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Google Analytics 3.0 explains the concepts behind web analytics: What to track, how to choose the right goals and filters, how read Google Analytics reports and graphs, and most importantly how to put all of this information together and use it to improve your web site to attract more users and covert those users into customers.
This edition of the book has been completely redesigned and re-arranged to include more in depth discussions, advanced tips and suggestions on how to get the right details out Google Analytics various reports and use then convert that information into actionable tasks that you can use.
With 2 billion sites on the Web, who's looking at yours?
Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.
Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports
Learn to interpret and apply Analytics results, even if you're not a Web pro
See how other companies use Analytics data
Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking
Apply the information you'll get from reports on traffic, visitors, content, site searches, and more
Drill down deeper with advanced techniques, tips, and hacks
About the Author
has written more than 1,000 articles, news stories, and reports that have appeared in Network World
, Information Security Magazine
, CRM Magazine
, IT Manager's Journal
, and others.
Joe Teixeira is Manager of Web Intelligence for MoreVisibility, an online advertising agency, and a top contributor to the Google Analytics Help Forum.
Mary E. Tyler is a professional technology journalist and a former Web and software developer.
Table of Contents
Part I Getting Started with Google Analytics.
Chapter 1 What’s New in Google Analytics.
Chapter 2 Why Analytics?
Chapter 3 Creating Your Analytics Account.
Chapter 4 The Settings Dashboard.
Chapter 5 Account Dashboard Basics.
Part II Analytics and Site Statistics: Concepts and Methods.
Chapter 6 E-commerce Concepts and Methods.
Chapter 7 Basic Metrics and Concepts.
Chapter 8 Setting Up E-commerce.
Part III Advanced Implementation.
Chapter 9 Advanced Dashboard Features.
Chapter 10 Filtering Analytics Data.
Chapter 11 Setting Goals.
Chapter 12 Funneling Visitors to Their Destination.
Chapter 13 Google AdWords Integration.
Chapter 14 Hacking Google Analytics.
Part IV The Reports.
Chapter 15 Analyzing Visitors.
Chapter 16 Traffic Sources.
Chapter 17 Content Overview.
Chapter 18 Site Search.
Chapter 19 Event Tracking.