Synopses & Reviews
Well-written, loaded with information and with a rich assortment of illustrations each Discoveries volume is a look at one facet of art, archaeology, music, history, philosophy, popular culture, science of nature. These innovatively designed, affordably priced, compact paperbacks bring ideas to life and amplify our understanding of civilization in a new way. This tightly knit account examines the birth, development and evolution of graphic art, or commercial art, from its beginnings in late-19th century Europe through the Information Age 100 years later, Graphic design began as artisan experimentation in typefaces and book design and eventually grew into increasingly sophisticated strategies in brand identity, repetition, and conceptual advertising. Graphic arts expert Alain Well demonstrates how this art integrated the exploding demands of commerce with the changing tides of artistic avant gardes and political change. "Graphic Design: A History is an instructive primer in the social, artistic, and political roots of graphic art.