Synopses & Reviews
GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. A Premium Website, available separately, offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
About the Author
Amy E. Arntson is a Professor Emerita at the University of Wisconsin-Whitewater where she taught art, design, and computer graphics for over twenty years. Her artwork is exhibited nationally and internationally. She has given presentations in Europe, Scandinavia, Central and South America, China, and the United States on the nature of design and perception. Currently a full-time artist and author, Professor Arntson is also the author of DIGITAL DESIGN BASICS (Thomson Wadsworth, 2006).
Table of Contents
1. Applying the Art of Design. 2. Graphic Design History. 3. Perception. 4. Toward a Dynamic Balance. 5. Good Gestalt. 6. Using Visual Language. 7. Layout Dynamics. 8. The Dynamics of Color. 9. Illustration and Photography in Design. 10. What is Advertising Design? 11. Production for Print and Online.