Synopses & Reviews
A fully updated edition of the popular book on the principles of graphic design
This new Third Edition presents the fundamental principles of graphic design, now revised to cover the latest tools and techniques. Supplemented with examples of students work throughout, it includes new information on digital design and the use of software applications in all aspects of commercial design. Coverage includes practical guidance on designing for a variety of media and projects from advertising and packaging to corporate work and Web design.
Alan Swann (London, UK), a graphic designer with major newspapers and an art director in advertising, lectured and wrote extensively on design and design-related areas.
David Dabner (London, UK) teaches at the renowned London College of Printing and is course director of the Higher National Diploma in Typographic Design. He is the author of How to Use and Understand Design and Layout.
Synopsis
A carefully structured self-teaching guide, this completely updated edition of Graphic Design School provides current information on computer-aided design and the use of software applications in all aspects of design, including the creation of successful corporate logos, advertisements, and magazine design solutions.
About the Author
After Working in the print and design industry for several years as a typographer, Dave Dabner returned to academic life as a lecturer in design. He teaches at the renowned London College of Printing and is Course Director of the Higher National Diploma in Typographic Design. He is the author of How to Understand and Use Design and Layout.
Table of Contents
Introduction.
SECTION 1. THE LANGUAGE OF DESIGN.
Module 1. Fundamentals.
Module 2. Color.
Module 3. Introduction to Typography.
Module 4. Exploring Ideas.
Module 5. Studio Tools.
SECTION 2. PRINCIPLES AND TECHNIQUES.
Module 6. Typography.
Module 7. Layout.
Module 8. From Concept to Vision.
Module 9. Production Issues.
SECTION 3. COMMERCIAL PRACTICES.
Module 10. Editorial Design.
Module 11. Advertising.
Module 12. Corporate Design.
Module 13. Web Design.
Module 14. Packaging Design.
Resources.
Glossary.
Bibliography.
Index.
Credits.