Synopses & Reviews
Graphic Design Solutions, 2E, now in full color, demystifies the design process by outlining step-by-step procedures readers can apply with confidence to solve their own design or advertising problems. Projects and exercises featured throughout the book are interactive, allowing readers to experience a design element, principle or application. Exercises included are a work out - an informal nudge that fosters a willingness to experiment. Projects develop hand as well as critical and visual thinking skills. New projects include web design, web logos, annual reports, branding and new portfolio projects. This edition also features new samples of works by master and contemporary designers and offers guidance on how to objectively assess and critique designs.
Synopsis
You will find the principles, theories, and information regarding graphic and advertising design in this savvy, yet easy to comprehend book.
Synopsis
Graphic Design Solutions helps you form the the critical skills that allow you to objectively assess your own projects and develop a discriminating portfolio. Step-by-step instructions assist you in executing a wide spectrum of design projects while encouraging you to question traditional approaches and apply your own ideas. Included in the appendix is a section on essential graphic design info, as well as a glossary and references to other practical information sources...
Description
Includes bibliographical references (p. 289-292) and index.
About the Author
Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL?s Creative Leaders competition. Robin has won numerous awards for design, writing, and teaching and is the author of twelve published books about graphic design, branding, advertising, and creativity, including ADVERTISING BY DESIGN (John Wiley and Sons) and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).
Table of Contents
Foreword by Phillip B. Meggs. CHAPTER 1 -