Synopses & Reviews
How to create job-winning print-based and digital portfolios
Landing your dream job in graphic design or multimedia starts with the creation of a portfolio that showcases your best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book tells you what you need to know to make the transition from design student to design professional.
What should be included in a winning creative (or design) portfolio
The whys and the hows of digital portfolio interface design
Things that can go wrong in your portfolio developmentand how to fix them
How to write a résumé, an artist's statement, and a cover letter
How to truly impress during a job interview
The best way to convince a prospective client or employer about your talent and experience is to let your work speak for itself! This guide shows you how.
"This compact, friendly book offers value to a techical communicator who's starting out or hasn't put together a portfolio in a while. This is a good reference book for recent graduates as well as experienced professionsals." (Technical Communication
, Vol. 57, No. 3, August 2010)
"Now in its second edition, this guide to building professional digital and print portfolios now includes interviews with graphic design leaders as well as a "designers challenge" section that offers a variety of projects and assignments for students." (Book News, May 2009)
This book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step-by-step instruction for creating professional portfolios, both traditional and digital. Interviewing tips, sample resumes and cover letters, and action verb lists help students prepare for their job search. The second edition includes new sample portfolios, robust case studies, and updated information on digital portfolio trends and techniques.
About the Author
Debbie Rose Myers, MFA, EdS, is an instructor of graphic design, advertising, and multimedia at the Art Institute of Fort Lauderdale in Florida.
Table of Contents
Chapter 1: The Portfolio Process: Start to Finish.
Chapter 2: Planning Your Portfolio.
Chapter 3: The Traditional Portfolio: The Resume, Cover Letter, and Business Card.
Chapter 4: The Traditional Portfolio: Design and Art Projects.
Chapter 5: The Digital Portfolio: CD-ROMs and Web Sites.
Chapter 6: The Digital Portfolio: Technical Elements.
Chapter 7: The Design Phase.
Chapter 8: Working with Type and Layout.
Chapter 9: Maneuvering Around Your Site: Navigation.
Chapter 10: The Web Based Portfolio: Web Page Design.
Chapter 11: The Web Based Portfolio: Technical Elements.
Chapter 12: Multimedia and Your Interface.
Chapter 13: Designer Checklists.
Chapter 14: Taking Interviews and Presenting Your Portfolio.
Appendix: Internet Resources.